sales-funnel-designer

name	sales-funnel-designer
description	Design conversion-focused sales funnels from awareness to purchase with stage-specific messaging and metrics. USE WHEN a task matches the Craft workspace workflow for sales-funnel-designer.
cluster	growth-sales-cro
version	1.0.0
origin	craft-agent workspace

Sales Funnel Designer

Use this skill to create or improve sales funnels that move prospects from discovery to conversion.

Trigger Conditions

• User asks for funnel design
• User has traffic but low conversions
• User wants stage-wise sales process

Required Inputs

1. Product/service and offer details
2. Target audience and buying behavior
3. Current funnel (if any)
4. Goal metric (leads, demos, purchases)

Workflow

1. Funnel mapping: define stages and desired transitions.
2. Stage messaging: align message with buyer intent at each stage.
3. Asset planning: specify content/offers/CTAs per stage.
4. Friction reduction: identify leaks and optimize flow.
5. Measurement plan: choose stage conversion metrics.

Output Format

• Funnel architecture diagram (textual)
• Stage-by-stage copy and CTA guidance
• Conversion optimization recommendations
• KPI and experiment plan

Guardrails

• Avoid one-message-fits-all funnels.
• Keep each stage tied to one clear next action.
• Include nurture strategy for non-buyers.