| name | seo-competitor-pages |
| description | Generate SEO-optimized competitor comparison and alternatives pages — X vs Y layouts, alternatives-to-X pages, feature matrices, Product/ItemList schema, and conversion-optimized CTAs. USE WHEN a user wants a comparison page, vs page, alternatives page, competitor comparison, or to target competitor-intent keywords. |
| cluster | growth-seo |
| version | 1.0.0 |
| origin | antigravity-awesome-skills (MIT) |
| user-invokable | true |
| argument-hint | [url or generate] [competitor] |
| allowed-tools | ["Read","Grep","Glob","Bash","WebFetch"] |
Competitor Comparison & Alternatives Pages
Create high-converting comparison and alternatives pages that target
competitive intent keywords with accurate, structured content.
When to Use
- Use when creating
X vs Y comparison pages or alternatives pages.
- Use when targeting competitor-intent keywords with SEO landing pages.
- Use when the user needs structured comparison content, feature matrices, or conversion-oriented competitor pages.
Page Types
1. "X vs Y" Comparison Pages
- Direct head-to-head comparison between two products/services
- Balanced feature-by-feature analysis
- Clear verdict or recommendation with justification
- Target keyword:
[Product A] vs [Product B]
2. "Alternatives to X" Pages
- List of alternatives to a specific product/service
- Each alternative with brief summary, pros/cons, best-for use case
- Target keyword:
[Product] alternatives, best alternatives to [Product]
3. "Best [Category] Tools" Roundup Pages
- Curated list of top tools/services in a category
- Ranking criteria clearly stated
- Target keyword:
best [category] tools [year], top [category] software
4. Comparison Table Pages
- Feature matrix with multiple products in columns
- Sortable/filterable if interactive
- Target keyword:
[category] comparison, [category] comparison chart
Comparison Table Generation
Feature Matrix Layout
| Feature | Your Product | Competitor A | Competitor B |
|------------------|:------------:|:------------:|:------------:|
| Feature 1 | ✅ | ✅ | ❌ |
| Feature 2 | ✅ | ⚠️ Partial | ✅ |
| Feature 3 | ✅ | ❌ | ❌ |
| Pricing (from) | $X/mo | $Y/mo | $Z/mo |
| Free Tier | ✅ | ❌ | ✅ |
Data Accuracy Requirements
- All feature claims must be verifiable from public sources
- Pricing must be current (include "as of [date]" note)
- Update frequency: review quarterly or when competitors ship major changes
- Link to source for each competitor data point where possible
Schema Markup Recommendations
Product Schema with AggregateRating
