| name | welcome-email-sequence |
| description | Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign. |
Welcome Email Sequence
This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.
Input Variables
- [BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
- [PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
- [PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers
The Protocol
Phase 1: Context Loading
- Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
- Extract top 3 emotional drivers and top 3 technical claims.
Phase 2: Style Emulation
- Calibrate voice to Brand Bible tone descriptors and Voice Persona.
- Define subject line variants for Email 1 and Email 2.
Phase 3: Sequence Construction
- Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
- Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.
Phase 4: QA and Handoff
- Check clarity, brevity, and action flow. Ensure compliance with guardrails.
- Populate JSON handoff for downstream targeting.
Output Instructions
Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.
