welcome-email-sequence

name	welcome-email-sequence
description	Builds a two-part VIP Welcome Email Sequence aligned to brand voice and product context. Mirrors proven structure and tone while adapting content to the current campaign.

Welcome Email Sequence

This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.

Input Variables

• [BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
• [PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
• [PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers

The Protocol

Phase 1: Context Loading

1. Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
2. Extract top 3 emotional drivers and top 3 technical claims.

Phase 2: Style Emulation

3. Calibrate voice to Brand Bible tone descriptors and Voice Persona.
4. Define subject line variants for Email 1 and Email 2.

Phase 3: Sequence Construction

5. Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
6. Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.

Phase 4: QA and Handoff

7. Check clarity, brevity, and action flow. Ensure compliance with guardrails.
8. Populate JSON handoff for downstream targeting.

Output Instructions

Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.