downsell-sequence

name	downsell-sequence
description	Builds downsell offers and sequences for prospects who decline the primary offer. Use when you need to capture revenue from people who say no to your main pitch.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Downsell Sequence

When to Use This Skill

Use this skill when you need to:

• Create a downsell offer for prospects who decline your primary product
• Write downsell page copy and follow-up email sequences
• Design a product ladder that captures revenue at multiple price points
• Build a downsell into an existing sales funnel or checkout flow

DO NOT use this skill for upsells (higher-priced offers), order bumps, or discount promotions to existing customers. This is for structured downsell offers after a prospect says no.

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Core Principle

A DOWNSELL IS NOT A DISCOUNT ON THE SAME THING — IT IS A DIFFERENT OFFER AT A LOWER PRICE POINT THAT STILL SOLVES THE PROSPECT'S PROBLEM, JUST IN A SMALLER WAY.

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Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Primary offer	"What did the prospect decline?"	No default — must be provided