| name | lead-magnets-and-funnels |
| description | Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel and drafts the nurture and promo posts; WoopSocial publishes the promo posts; capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths) and email-and-newsletter (the owned channel). |
| version | 1.0.0 |
lead-magnets-and-funnels
The offer-design layer of the monetization cluster — design the magnet the capture paths deliver and
the whole social→capture→nurture funnel that ties the cluster together. The agent designs + drafts;
WoopSocial has no landing/form/email/quiz builder — it publishes the promo posts; capture/delivery/
nurture run in external tools.
The POV: a faster, more personal win — and the whole funnel
The 2018 gated-PDF play is fading — AI assistants now answer what PDFs used to, and ad-blockers/email
apathy kill form-fills, so a "12-page Ultimate Guide" underperforms by 3–5×. What wins in 2026 is a
faster, more personal win: one audience, one problem, one quick win, delivered as an instant,
interactive result (quiz/calculator/assessment/generator/specific template — ~4× a static PDF), with a
short form, a magnet tied to your paid offer, and — the most-missed part — the whole funnel
designed, not just the magnet (landing → form → success page → delivery → a behavior-branched 3–5 email
nurture). Nurtured leads are 50% more sales-ready at 33% less cost; 79% never convert without follow-up.
Read these first
- brand-profile — audience/pain + the paid offer the magnet connects to.
- goals-and-kpis — the conversion goal the funnel serves.
The framework: MAGNET
(Depth: references/the-magnet-framework.md.)
- M — Match to one audience + one problem (one quick win; broad = converts no one).
- A — Anchor to the paid offer + the stage (top = quiz/calculator; mid = template/benchmark; bottom =
case study/ROI calc — so it qualifies, not just collects).
- G — Give an instant, interactive result (on-the-spot beats "check your inbox"; ~4× a PDF).
- N — Name it for the outcome (specific, outcome-focused title).
- E — Engineer the whole funnel (benefit-first landing → short form [email/+first name] → success page
→ delivery → nurture; each extra field −5–10%).
- T — Tend the nurture (deliver → quick win → proof → soft next step; branch on behavior, not just
drip; don't pitch early).
The reality (verify-quarterly)
The dead PDF play; interactive/instant magnets (~4×; 11.4% vs 4.7%); one-audience/one-problem/one-win;
stage-matched magnets; design-the-whole-funnel; short forms; value-first behavior-branched nurture;
lead-magnet economics + tools: references/lead-magnets-2026-reality.md. Stage-matched magnet menu, funnel
architecture, nurture template + worked examples: references/magnet-menu-and-recipes.md.
Honest scope (never violate)
- WoopSocial has no landing/form/quiz/email-automation builder — those run in external tools
(builders + an ESP), human-set-up. The agent designs the magnet + funnel and drafts the nurture,
landing copy, and promo posts; WoopSocial publishes the promo/trigger posts.
- Metrics from the external tools + GA4 — never fabricate numbers or social proof.
- Real value, no dark patterns — no bait-and-switch, no fake/resetting urgency, visible
unsubscribe, clear consent (GDPR/CAN-SPAM/FTC); value-first, don't pitch early.
- Connect the magnet to the paid offer (no offer yet → audience-building, kept light). No bought lists.
(Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
lead-magnets-and-funnels (this) = designs the magnet + the social→capture→nurture funnel ·
link-in-bio-and-traffic / social-selling-and-dm = the capture PATHS that deliver the magnet ·
email-and-newsletter = the owned channel / ongoing nurture the funnel feeds · goals-and-kpis =
sets the target · campaign-and-launch-planning = schedules the promo push.
Where this connects
Reads first: brand-profile, goals-and-kpis. Magnet creative: image-prompt/ideogram/nano-banana,
carousel-writer, caption-writer/hook-writer, story-writer. Capture paths:
link-in-bio-and-traffic, social-selling-and-dm. Nurture/owned channel: email-and-newsletter (the
3–5 sequence runs in the ESP). Promote/publish: content-calendar, campaign-and-launch-planning,
scheduling-and-queue → WoopSocial (promo posts only). Measure/test: analytics-and-reporting
(external-tool/GA4), experimentation (A/B magnet/landing/subjects).
Definition of done
A magnet for one audience/one problem/one quick win, instant + interactive where it fits, stage-matched and
connected to the paid offer, with an outcome-focused title; the WHOLE funnel designed (benefit-first landing
→ short form → success page → delivery → a value-first, behavior-branched 3–5 email nurture) tied to the KPI;
promo posts drafted for WoopSocial to publish and the capture path named (link-in-bio / DM); the funnel built
in external tools by a human with metrics from those + GA4 (never fabricated); real value with visible
unsubscribe + clear consent and no dark patterns; correctly distinguished from the capture-path siblings and
email-and-newsletter.
