| name | content-repurposer |
| description | Take long-form content and produce a week of short-form social posts using Hub & Spoke method with 6 templates. |
| compatibility | No special requirements. |
| metadata | {"author":"superamped","version":"1.0","website":"https://superamped.com"} |
Content Repurposer
Usage
Use when you've just published a newsletter or blog post and need social content to promote and extend it, repurposing a podcast episode or YouTube video transcript, or getting a full week of social posts from one piece of long-form content.
Process
Step 1: Gather Inputs
Ask the user for:
- Long-form content — the hub piece. Can be:
- A newsletter issue (pasted or file path)
- A blog post (pasted, file path, or URL to fetch)
- A podcast/video transcript
- A research doc or set of notes
- Target platform (optional) — LinkedIn, Twitter/X, or both (default: both)
- Voice/tone — what the brand voice sounds like (casual, professional, witty, etc.)
- Target audience — who follows them on social
- Newsletter/content link (optional) — URL to link back to in CTA posts
- Subscriber/reader count (optional) — for social proof in CTA posts
- Number of spokes (optional) — default: 5 (one per template)
- Constraints (optional) — things to avoid, compliance requirements
Step 2: Extract the Core from the Hub
Read the long-form content and extract:
- Main thesis — the one big idea in one sentence
- Key takeaways — 3-7 specific, actionable points
- Supporting stories — personal anecdotes, examples, or case studies
- Data/proof points — any numbers, stats, or results mentioned
- Contrarian or surprising elements — anything that challenges conventional thinking
- Tools/resources mentioned — any recommendations, links, or references
Present this extraction to the user as a summary before generating spokes. This ensures nothing important is missed.
Step 3: Generate Spoke Posts
Create one post for each of the spoke templates:
Template 1: Story
Tell a narrative that leads to the hub's key insight.
Structure:
- Pain/Attention — Open with a personal story or relatable problem
- Agitate — Show how things got worse
- Intrigue — Introduce a turning point
- Positive Future — Show the benefits
- Solution — Bring clarity with a specific action or resource
Rules:
- First person. This is a story, not a lecture.
- Short sentences. One idea per line.
- The opening line must hook.
Template 2: Observation
Share a pattern or insight related to the hub topic.
Structure:
- Observation statement — One clear, specific thing you noticed
- Evidence — 2-4 specifics that support the observation
- Closer — A short, punchy takeaway line
Template 3: Contrarian Take
Challenge a commonly held belief from the hub content.
Structure:
- Hot take — State the contrarian position clearly
- Supporting points — 3-5 reasons this take is valid
- Reframe — End with a new way to think about it
Template 4: Listicle
Curate tools, resources, tips, or takeaways from the hub content.
Structure:
- Framing line — "X [things] every [audience] should know about:"
- Numbered list — Each item with a name + short description
- Optional closer — A recommendation or CTA
Template 5: Meme
Turn the hub's key insight into a meme-format post.
Structure:
- Choose a meme format — Match the hub's core tension to a template
- Write the caption — The meme does the heavy lifting. Caption adds context.
Rules:
- Standalone. Understandable without reading the hub content.
- Use the audience's in-group language.
- Don't force it. If no natural meme angle, skip and double up on another template.
Template 6: Past vs. Present
Show how the hub topic has evolved — then vs. now.
Structure:
- Then — What things looked like before. 3-5 bullet points.
- Now — What things look like after. 3-5 bullet points (matching structure).
- Lesson — One line that captures the shift.
Step 4: Generate CTA Posts
Create 2 CTA posts to drive traffic back to the hub content:
Pre-Hub CTA (publish the day before or morning of)
{Attention-grabbing opener related to the topic}
{1-2 sentences of context — why this matters}
Here's what I'll cover:
1. {Takeaway 1}
2. {Takeaway 2}
3. {Takeaway 3}
Tomorrow, I'll share this with [XX,XXX] subscribers.
If you want in: {link}
Post-Hub CTA (publish the day after)
{Problem question or pain point}
{1-2 sentences on why most people get this wrong}
Yesterday, [XX,XXX] people got my breakdown on [topic].
Miss it? Grab it here ↓
{link}
CTA rules:
- If the user provides a subscriber count, use it for social proof.
- If no count is available, skip that line — don't make one up.
- The link should be the last element.
Step 5: Tag Content Psychology
Tag each post with its primary emotional trigger:
| Trigger | What it does | Post types that map |
|---|
| Entertains | Generates awareness | Story, Past vs. Present |
| Teaches | Builds trust | Listicle, Observation |
| Empathizes | Deepens emotional connection | Story (pain-focused), Contrarian |
| Makes me think | Challenges preconceptions | Contrarian Take, Observation |
Flag if the batch is unbalanced. A good week has at least 2 different triggers represented.
Step 6: Platform Adaptation
LinkedIn:
- First line is everything — shows above the "see more" fold
- Line breaks generously
- 1,300 characters is the sweet spot
- End with a question or conversation starter
Twitter/X:
- 280 characters for single tweets — ruthlessly edit
- Threads: first tweet stands alone
- Listicles and observations compress well into single tweets
- Stories and contrarian takes work better as threads
Step 7: Build Publishing Schedule
| Day | Post Type | Trigger |
|---|
| Day 1 (pre-hub) | Pre-Hub CTA | — |
| Day 2 (hub day) | Hub publishes | — |
| Day 3 (post-hub) | Post-Hub CTA | — |
| Day 4 | Story | Entertains / Empathizes |
| Day 5 | Observation | Teaches |
| Day 6 | Contrarian Take | Makes me think |
| Day 7 | Listicle or Past vs. Present | Teaches / Entertains |
Output Format
# Content Repurposed: [Hub Title]
**Date:** [current date]
**Hub:** [title or description of the long-form piece]
**Platform(s):** [LinkedIn / Twitter / Both]
**Posts Generated:** [count]
---
## Hub Summary
**Main thesis:** [one sentence]
**Key takeaways:**
1. [takeaway]
2. [takeaway]
3. [takeaway]
**Stories/examples found:** [brief list]
**Data points found:** [brief list]
**Contrarian angles found:** [brief list]
---
## Spoke Posts
### 1. Story
**Trigger:** [Entertains / Empathizes]
[Full post text]
---
### 2. Observation
**Trigger:** [Teaches / Makes me think]
[Full post text]
---
### 3. Contrarian Take
**Trigger:** [Makes me think]
[Full post text]
---
### 4. Listicle
**Trigger:** [Teaches]
[Full post text]
---
### 5. Past vs. Present
**Trigger:** [Entertains]
[Full post text]
---
## CTA Posts
### Pre-Hub CTA
[Full post text]
### Post-Hub CTA
[Full post text]
---
## Publishing Schedule
| Day | Post | Platform | Trigger |
|-----|------|----------|---------|
| [day] | [post type] | [platform] | [trigger] |
---
## Trigger Balance
| Trigger | Count |
|---------|-------|
| Entertains | X |
| Teaches | X |
| Empathizes | X |
| Makes me think | X |
**Balance:** [Balanced / Leans toward X — consider adding Y]
Rules
- The hub piece does the heavy thinking. Spokes repackage, they don't rehash. Each spoke should feel like a standalone post, not a summary.
- Never copy-paste a section of the hub and post it as a spoke. Rewrite for the platform and format.
- The Story template is the hardest but typically gets the highest engagement. It needs a real narrative arc.
- Contrarian takes only work if the original content actually has a contrarian angle. Don't manufacture one.
- CTA posts work best when they give a taste of value before asking for the click.
- If the hub is thin on material (under 500 words or only 1-2 takeaways), generate 3 spokes instead of 5 and flag that the hub could be expanded.
