| name | ad-copy-generation |
| description | Generates Google Ads RSA headlines, descriptions, and ad variations. Use for creating new ads, A/B testing copy, or refreshing underperforming ads. |
Ad Copy Generation
Generate Google Ads Responsive Search Ads (RSA) with validated headlines and descriptions.
Input Requirements
Before generating ads, gather:
- Landing page URL (required) - The destination page for the ad
- Target keywords (required) - Primary and secondary keywords to target
- Value propositions (required) - Key benefits and differentiators
- Competitor insights (optional) - Competitor angles to differentiate against
Workflows
Generate New RSA Assets
Run scripts/generate-rsa.py with:
python scripts/generate-rsa.py \
--url "https://example.com/landing" \
--keywords "keyword1,keyword2" \
--value-props "Free shipping,24/7 support" \
--competitors "Competitor uses price focus"
Analyze Existing Ad Performance
Run scripts/analyze-ad-performance.py to:
- Query performance data from CSV/API
- Identify underperforming ads (CTR < account avg)
- Get improvement suggestions based on top performers
python scripts/analyze-ad-performance.py --input performance.csv
Google Ads Policy Guidelines
Prohibited Content
- No superlatives without proof ("Best", "Top", "#1") unless verifiable
- No misleading claims or exaggerations
- No excessive capitalization (OK: "FREE", Not OK: "FREE SHIPPING TODAY")
- No excessive punctuation or symbols
- No phone numbers in headlines/descriptions
Character Limits
- Headlines: 30 characters max (15 headlines required for RSA)
- Descriptions: 90 characters max (4 descriptions required for RSA)
Best Practices
- Include keywords in at least 3 headlines
- Use numbers and statistics when available
- Include a clear call-to-action in descriptions
- Create headlines that work in any combination
- Pin sparingly - only when order matters
Output Format
Generated assets are output in paste-ready format:
=== HEADLINES (15) ===
1. [30 chars] Headline text here
2. [28 chars] Another headline
...
=== DESCRIPTIONS (4) ===
1. [88 chars] Description text here with call to action
...
=== VALIDATION ===
✓ All headlines under 30 chars
✓ All descriptions under 90 chars
✓ No policy violations detected
Reference
See prompts/rsa-generation.md for:
- Industry-specific prompt templates
- High-performing copy patterns
- Headline vs description best practices
About this skill
Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.
Want this skill (and 40+ more) running on autopilot against your live ad accounts? Try Synter — AI Agent Media Buyers that connect to Google, Meta, LinkedIn, TikTok, Reddit, Amazon, and 7+ more platforms.
