campaign-preflight

name	campaign-preflight
description	Runs pre-flight checks on ad campaigns before launching. Use when creating campaigns, reviewing campaign settings, or before enabling paused campaigns. Checks geo targeting, exclusion lists, tracking setup, and budget settings.

Campaign Pre-Flight Checks

Ensures campaigns are properly configured before launch to prevent wasted ad spend and spam traffic.

When to Use

• Before enabling any paused campaign
• After creating a new campaign
• When user asks to "review" or "check" campaign settings
• When user mentions geo targeting or exclusions

Pre-Flight Checklist

0. Campaign Structure Validation (CRITICAL)

Run structural validation FIRST before any other checks. This ensures the campaign has all required components to actually serve ads.

Platform-Specific Validators

Platform	Script	Checks
Google	google_ads_validate_campaign_structure	Ad groups, ads, keywords (Search), budget, conversion tracking
Meta	meta_ads_validate_campaign_structure	Ad sets, ads, targeting, budget, pixel
LinkedIn	linkedin_ads_validate_campaign_structure	Creatives, approval status, targeting, budget, insight tag
Reddit	reddit_ads_validate_campaign_structure	Ad groups, ads, targeting, budget, pixel
Microsoft	microsoft_ads_validate_campaign_structure	Ad groups, ads, keywords (Search), budget, UET tag
TikTok	tiktok_ads_validate_campaign_structure	Ad groups, ads, targeting, budget, pixel
X	x_ads_validate_campaign_structure	Line items, promoted tweets, targeting, budget, funding

Run Structure Validation

POST /tools/run
{
  "script_name": "google_ads_validate_campaign_structure",
  "platform": "GOOGLE",
  "args": ["--campaign-id", "customers/123/campaigns/456"],
  "user_id": <USER_ID>
}

Output

{
  "success": true,
  "is_complete": true,
  "checks": [
    {"name": "has_ad_groups", "passed": true, "level": "error", "message": "Campaign has 2 ad groups"},
    {"name": "ad_groups_have_ads", "passed": true, "level": "error", "message": "All ad groups have enabled ads"},
    {"name": "has_keywords", "passed": true, "level": "error", "message": "Campaign has 15 keywords"},
    {"name": "budget_configured", "passed": true, "level": "error", "message": "Budget: $50.00/day"},
    {"name": "conversion_tracking", "passed": true, "level": "warning", "message": "Account has 3 conversion actions"}
  ]
}

BLOCKING: If is_complete: false, DO NOT enable the campaign. Fix missing components first.

1. Geo Targeting Verification

CRITICAL: Campaigns without geo targeting will show to ALL countries including spam countries.

Check Current Geo Targeting

POST /tools/run
{
  "script_name": "google_ads_export_campaigns",
  "platform": "GOOGLE",
  "args": ["--campaign-filter", "<CAMPAIGN_NAME>"],
  "user_id": <USER_ID>
}

Look for "Geo Targets: Not set" - this is a red flag.

Tier Definitions

Tier 1 (High-value markets):

• United States, United Kingdom, Canada, Australia, New Zealand
• Germany, France, Netherlands, Switzerland
• Norway, Sweden, Denmark, Finland
• Austria, Belgium, Ireland
• Japan, Singapore

Tier 2 (Good secondary markets):

• Spain, Italy, Portugal
• Poland, Czech Republic
• Israel, UAE, Saudi Arabia
• South Korea, Taiwan, Hong Kong
• Brazil, Mexico, South Africa

Spam Countries (AVOID):

• India, Pakistan, Bangladesh
• Russia, Ukraine
• China (unless specifically targeting)

Fix Missing Geo Targeting

POST /tools/run
{
  "script_name": "google_ads_set_campaign_geo_targets",
  "platform": "GOOGLE",
  "args": ["--campaign-ids", "<CAMPAIGN_IDS>", "--tier", "1,2"],
  "user_id": <USER_ID>
}

Note: Demand Gen campaigns require ad group-level targeting. The script handles this automatically.

2. Conversion Tracking

Use the conversion-tracking skill for detailed tracking verification.

Quick check:

POST /tools/run
{
  "script_name": "google_ads_list_conversions",
  "platform": "GOOGLE",
  "args": [],
  "user_id": <USER_ID>
}

Requirements:

• At least one conversion action must exist
• Conversion must have recent data (last 30 days)
• GTM tags must be published

3. Budget Sanity Check

Review daily budgets:

• Minimum recommended: $25/day for Search, $50/day for Demand Gen
• Maximum CPC: Should be set for manual bidding strategies
• Conversion-based bidding: Requires 15+ conversions in last 30 days

4. Negative Keyword Lists (Search Campaigns)

Check for common negative keywords:

• Brand misspellings to avoid
• Irrelevant industry terms
• Competitor brands (if not conquesting)
• "free", "cheap" (if selling premium)

5. Ad Schedule

Verify ads run during business hours if B2B:

• US: 6am-8pm PT / 9am-11pm ET
• EMEA: 7am-7pm CET
• APAC: 8am-8pm local

Campaign Type Specific Checks

Demand Gen (YouTube/Discover)

1. Video requirements:

   • YouTube video must be public or unlisted
   • Minimum 10 seconds for in-stream
   • 6-15 seconds for bumper ads

2. Location targeting at ad group level (not campaign level)

3. Audience targeting:

   • Custom intent keywords recommended
   • Remarketing audiences for better performance

Search Campaigns

1. Keyword match types:

   • Broad match requires Smart Bidding
   • Phrase/Exact for manual CPC

2. Ad extensions:

   • Sitelinks (minimum 4)
   • Callouts (minimum 4)
   • Structured snippets

Display Campaigns

1. Image assets:

   • Landscape (1200x628)
   • Square (1200x1200)
   • Logo (1200x1200)

2. Placement exclusions:

   • Exclude mobile apps if not relevant
   • Exclude parked domains

Quick Pre-Flight Summary

When reviewing campaigns, output a summary like:

## Campaign Pre-Flight Report

| Check | Status | Notes |
|-------|--------|-------|
| Geo Targeting | ✅/⚠️/❌ | Tier 1+2 / Not set |
| Conversion Tracking | ✅/⚠️/❌ | Active / No conversions |
| Budget | ✅/⚠️ | $X/day |
| Ad Schedule | ✅/⚠️ | 24/7 / Business hours |
| Negative Keywords | ✅/⚠️ | X keywords / None |

**Recommendation:** [Enable/Fix issues first]

Automation Workflow

For bulk campaign review:

1. Export all campaigns with geo targeting info
2. Flag campaigns with issues
3. Offer to fix automatically
4. Re-verify after fixes

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