campaign-preflight

name	campaign-preflight
description	Pre-launch checks for an ad campaign — structure, conversion tracking, UTMs, geo targeting, negatives, budget, and schedule. Use before enabling a paused campaign, after building a new one, or when a user asks to review or check campaign settings before spend.

Campaign Pre-Flight

Catch the mistakes that waste budget before a campaign goes live. Reads are free. Run the full checklist, report pass/warn/fail per item, and fix issues before enabling. Nothing that spends money ships without explicit approval.

Confirm the account first: list_connected_accounts. Use the real account and campaign IDs the tools return.

1. Structure is complete (blocking)

A campaign that looks Active does not serve if pieces are missing. Read the real structure and confirm every level exists and is enabled:

• Google: run_gaql_query for campaigns, ad groups, ads, and keywords. Confirm ad groups exist, each has enabled ads, Search has keywords, and a budget is set.
• Other platforms: list_campaigns(platform=...) plus pull_<platform>_ads_performance and the matching platform playbook skill to confirm ad sets/ad groups, ads, and budget.

If a required level is missing, do not enable. Fix it first.

2. Conversion tracking exists and is attached (blocking for conversion goals)

Without tracking, the spend is blind and smart bidding cannot work.

• ga4_list_conversions to confirm conversion actions exist. get_gtm_tag / list_gtm_tags to confirm the tag is present and published. verify_pixel_ownership to confirm the platform pixel is really wired.
• No tracking on a conversion-optimized campaign is a stop. Start on a click or traffic goal until conversions are verified (roughly 15 to 30 conversions before smart bidding has enough signal).

3. UTMs on every ad (blocking)

Untagged traffic cannot be attributed in GA4 or a CRM. Confirm each ad's final URL carries UTMs. Standard shape:

• utm_source = platform (google, microsoft, meta, linkedin, reddit, tiktok, x)
• utm_medium = cpc (search), paid-social (social), display, or video
• utm_campaign = campaign name, slugified
• utm_content = ad group or ad set, utm_term = keyword or variant (optional)

See the utm-builder skill for consistent tags.

4. Geo targeting is set and correct (blocking)

A campaign with no location criteria serves everywhere, including low-quality and high-fraud geographies. This is the classic silent budget leak.

• Confirm location criteria exist and match the intended market. A campaign named for one country with no location criteria is the red flag.
• Prefer presence-based matching (people in the location) over interest-based unless the goal truly needs it.
• Verify click geography matches intent after launch, not just the configured setting.

5. Negatives, budget, and schedule (warn)

• Negatives on Search: confirm a negative list exists so new match surface does not leak spend. See the negative-keywords skill.
• Budget: sane daily amount, guarded against a fat-finger 10 to 100x. Set a max CPC on manual bidding.
• Schedule: if the offer is business-hours only, confirm an ad schedule rather than 24/7.

Report

Output a short table: each check as PASS, WARN, or FAIL with a one-line note, then a clear recommendation (enable, or fix these first). Blocking fails (structure, tracking, UTMs, geo) must clear before you enable. Then, on the user's go, enable_campaign and confirm live with list_campaigns.