| name | platform-reddit |
| description | Reddit Ads playbook — community vs interest targeting, ad formats, tone, and moderation reality. Use when planning, reading, auditing, or launching Reddit Ads, or porting a campaign to Reddit. |
Reddit Ads
Reddit rewards ads that read like a good post and punishes ads that read like ads. Structure is campaign → ad group → ad.
Read what exists
list_connected_accounts, then list_campaigns(platform="reddit").pull_reddit_ads_performance(days=7) for spend, clicks, and CPA per campaign.
Targeting
- Two levers: communities (specific subreddits) and interests (Reddit's topic clusters). Community targeting is precise but narrow; interest targeting scales but blurs.
- Prefer audience fit over long subreddit lists. A tight interest plus a handful of high-fit communities usually beats a scraped list of 200 subreddits.
- Layer geo, device, and time. Use
find_audience_signals to check who is reachable before committing budget.
Creative and tone
- Match the medium: conversational copy, a real point of view, an image or short video that would not look out of place in the feed. Overtly corporate creative dies here.
- Respect each community's rules and moderators. Generate options with
generate_image_ad / generate_video_ad and apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md.
Plan and ship
- Build with
create_campaign_plan + upsert_plan_entity; forecast_campaign for reach and CPA. Run campaign-preflight: geo correct, tracking attached (verify_pixel_ownership), budgets sane.
- Ship only on explicit approval:
execute_campaign_plan, then enable_campaign. Nothing that spends money goes live without a clear go.
- Confirm live with
list_campaigns(platform="reddit") and report the real ID. Start conservative; scale with the optimize skill.
Porting from another platform? Use the replicate skill and translate keywords or audiences into communities and interests.
