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Ensure continuous ad testing is in place with proper structure and statistical rigor.
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Basierend auf der SOC-Berufsklassifikation
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-032-ad-copy-ab-testing |
| description | Ensure continuous ad testing is in place with proper structure and statistical rigor. |
| allowed-tools | Read, Grep, Glob |
Continuous ad testing is essential for improving performance. Without active testing, accounts stagnate. This audit verifies each ad group has multiple RSAs for testing and identifies ad groups lacking adequate test coverage, especially high-traffic ones.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - All RSAs per ad groupdata/performance/campaigns/*/*/ads_metrics_30_days.md - Ad performanceReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad.type,
ad_group_ad.ad_strength,
ad_group_ad.status,
metrics.impressions,
metrics.clicks,
metrics.ctr,
metrics.conversions,
metrics.cost_micros
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
AND ad_group_ad.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY campaign.name, ad_group.name
Use /google-ads:get-custom for detailed ad-level performance.
| Condition | Severity |
|---|---|
| Ad group with 0 RSAs | Critical |
| High-traffic ad group with 1 RSA | Critical |
| Ad group with 1 RSA | Warning |
| Ad group with 4+ RSAs | Warning |
| RSAs >80% similar in same ad group | Warning |
Short (default):
## Ad Testing Audit
**Account:** [Name] | **Ad Groups:** [X] | **Without Testing:** [Y]%
### Critical ([Count])
- **[Campaign] / [Ad Group]**: [X] monthly clicks, only 1 RSA -> Add 1-2 test RSAs
### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [Issue] -> [Fix]
### Testing Status
| Status | Ad Groups | % |
|--------|-----------|---|
| Active (2-3 RSAs) | X | X% |
| No testing (1 RSA) | X | X% |
| Over-testing (4+) | X | X% |
| No ads (0) | X | X% |
### Recommendations
1. [Priority action]
Detailed adds: