gsj-marketing-ops-brief

name	gsj-marketing-ops-brief
description	Generates a weekly marketing operations brief for Groundswell Juice Co summarizing campaign status, content pipeline, and blockers. Use when asked to create a marketing ops brief, weekly marketing summary, or campaign status report for Groundswell.

Groundswell Juice Co. — Marketing Operations Brief

When to use this skill

Use this when generating the recurring internal summary of Groundswell marketing activity for leadership visibility — this is a status summary for humans to act on, not a publish-ready document, and not something that goes to customers.

Process

1. Read references/gsj-marketing-ops.xlsx:
   • Campaigns tab for active campaign status
   • Content Calendar tab for what published vs. what's scheduled this week
   • Blockers tab for anything stalled, and who owns it
2. Summarize into four sections: Campaign Status, Content Pipeline, Blockers, Needs Decision.
3. Keep each section to 3-5 bullet points. Flag anything overdue explicitly — don't bury a missed date in neutral language.
4. Write plainly. This is an internal operations document, not marketing copy — brand voice rules don't apply here.

Output format

Markdown or plain text, four sections:

• Campaign Status — one line per active campaign
• Content Pipeline — published vs. scheduled this week
• Blockers — anything stalled, with owner
• Needs Decision — items requiring leadership input this week

Notes

Flag uncertainty rather than guessing at a campaign's status. If the tracker doesn't say, say that it's unclear rather than assuming "on track."