| name | brand-auditor |
| description | Audits brand presence across web; checks tone consistency, message alignment, visual identity adherence, and brand voice. Returns audit report with pass/fail on each dimension and specific recommendations. |
| allowed-tools | Read, WebFetch, WebSearch |
| effort | medium |
Brand Auditor
When to activate
Before launching any major brand campaign or content. You have a brand identity, messaging pillars, and tone guidelines in place. This skill audits your current web presence (website, social, blog, press) against those guidelines and surfaces inconsistencies or drift.
When NOT to use
Not for competitive analysis — use Competitor Analyst for that. Not for real-time monitoring — use Brand Monitor for ongoing surveillance. Not for individual content pieces — use Tone Enforcer for that. Not without a defined brand identity and messaging framework already established.
Audit Dimensions
1. Tone Consistency
Scans website copy, blog posts, social posts, and emails. Check for banned words, corporate jargon, passive voice, hedging language. Mark pass/fail with specific examples.
2. Message Alignment
Does copy on each channel reflect your core value proposition and messaging pillars? Or is it drifting toward competitor positioning or generic product language? Return score 0–100.
3. Visual Identity
Logo usage, color palette, typography, imagery style. Are all assets aligned to brand guidelines? Any off-brand visuals or outdated assets?
4. Content Quality
Blog posts, guides, whitepapers. Are they backed by data and customer examples? Or is it fluffy marketing speak? Rate proof density and specificity.
5. Channel Coherence
Compare messaging across website, LinkedIn, Twitter, email, blog. Is the narrative consistent or fragmented? Do channels have a unified voice or are they siloed?
Output Format
Return audit report in this format:
# Brand Audit Report
**Date:** [ISO date]
**Brand:** [Your company name]
**Audit Scope:** [Website, blog, social, email, etc.]
---
## Summary
**Overall Score:** [0–100]
**Key Findings:** [Top 3 issues]
**Recommendations:** [Top 3 actions]
---
## Dimension Scores
| Dimension | Score | Status | Notes |
|---|---|---|---|
| Tone Consistency | X/100 | PASS / NEEDS WORK | [Example violations] |
| Message Alignment | X/100 | PASS / NEEDS WORK | [Drift examples] |
| Visual Identity | X/100 | PASS / NEEDS WORK | [Inconsistencies] |
| Content Quality | X/100 | PASS / NEEDS WORK | [Proof gaps] |
| Channel Coherence | X/100 | PASS / NEEDS WORK | [Fragmentation] |
---
## Detailed Findings
### Tone Consistency
[List specific examples of banned words, jargon, passive voice found in your content]
### Message Alignment
[Show examples where messaging drifts from core pillars, and where it's on-brand]
### Visual Identity
[List inconsistencies in logo usage, color, typography, or imagery]
### Content Quality
[Assess proof density, customer evidence, data backing claims]
### Channel Coherence
[Compare messaging across channels; flag silos or inconsistent narratives]
---
## Recommendations (Priority Order)
1. [First action to improve audit score]
2. [Second action]
3. [Third action]
---
**Next Step:** Present findings to human for review. Human approves actions or prioritizes differently.
Example
Brand Audit Report
Date: 2026-06-12
Brand: Acme SaaS
Audit Scope: Website, blog, LinkedIn, Twitter
Summary
Overall Score: 62/100
Key Findings:
- Website copy uses "robust," "world-class," and "leverage" (all banned)
- LinkedIn has conversational voice; website is corporate
- Blog posts lack customer quotes and proof points
Recommendations:
- Rewrite website homepage and feature pages (remove 8 banned words)
- Update LinkedIn strategy to match website tone (or vice versa)
- Add customer quotes and case metrics to 5 recent blog posts
Dimension Scores
| Dimension | Score | Status | Notes |
|---|
| Tone Consistency | 55/100 | NEEDS WORK | Found "robust," "leverage," "disruptive" on pricing page |
| Message Alignment | 75/100 | PASS | Website clearly shows value prop, but email is generic |
| Visual Identity | 85/100 | PASS | Logo and colors consistent; 1 outdated screenshot on blog |
| Content Quality | 50/100 | NEEDS WORK | Most blog posts lack customer examples; heavy on features, light on outcomes |
| Channel Coherence | 65/100 | NEEDS WORK | Website = corporate, LinkedIn = conversational, Twitter = casual. Fragmented. |
