| name | launch-playbook |
| description | Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning. |
| compatibility | Designed for Vellum personal assistants — part of the marketing-expert plugin |
| metadata | {"emoji":"🚀","vellum":{"category":"marketing","display-name":"Launch Playbook"}} |
Run a launch like a Marketing Expert: tier it by impact, plan backward from the date, assign owners, and tie success to the funnel.
Step graph
Step 1: Frame the launch
Capture what's launching, the audience, the single primary goal (awareness / pipeline / adoption / expansion), the date, budget, and GTM motion. Push back if the goal is "all of the above" — pick one primary.
Step 2: Generate the brief
Call gtm_launch_plan with those facts. It returns the tier, channel matrix, phased timeline checklist, owners to assign, budget split, and funnel-tied success metrics.
Step 3: Tighten positioning for the launch
If messaging isn't crisp, run the positioning-sprint skill (it carries positioning_brief) so the launch narrative is sharp before assets are produced.
Step 4: Build the asset list
From the channel matrix, enumerate concrete assets with owners and due dates: launch blog, hero/demo, email(s), social thread, sales one-pager, docs/changelog, in-product announcement. Mark Tier-1 extras (press/analyst pre-briefs, launch event).
Step 5: Define success up front
Lock the success metrics from the brief into specific targets (e.g. "300 sourced MQLs in 30 days"). Load the demand-plan skill and use its funnel_math to translate any pipeline goal into required MQLs.
Step 6: Run-of-show + retro plan
Produce a launch-day run-of-show (time-ordered, with owners) and schedule a post-launch retro against the metrics. Output a single, scannable launch brief.
