| name | competitive |
| description | Competitive move response. Detects and analyzes competitor actions (pricing, launches, partnerships), assesses cross-department impact, drafts response plan. Triggered as needed. Octopus colors: Yellow (intelligence) + Purple (impact assessment) + Green (response). |
/competitive: Competitive Move Response
Octopus Colors: Yellow (Researcher) + Purple (Manager) + Green (Marketer)
Process
- Read
.chairman/config.json and relevant department knowledge bases
- Gather intelligence (Yellow):
- What did the competitor do? (from $ARGUMENTS or web search)
- Verify the information: is this confirmed or rumor?
- Context: is this part of a pattern or a one-off?
- Assess impact (Purple):
- Does this affect our pricing? Our positioning?
- Does this threaten our pipeline or active deals?
- Which departments are affected?
- Draft response (Green, if needed):
- Counter-messaging for sales team
- Talking points for customer-facing staff
- Customer reassurance for at-risk accounts (if applicable)
- Present to Chairman: respond or ignore?
Output Format
# Competitive Alert: [Date]
## What Happened
**Competitor:** [name]
**Action:** [what they did]
**Verified:** [yes/no/partially]
**Source:** [where this information came from]
## Impact Assessment
| Department | Impact | Severity |
|-----------|--------|----------|
| Commercial | [effect on pipeline/deals] | [low/medium/high] |
| Marketing | [effect on positioning] | [low/medium/high] |
| Operations | [effect on operations] | [low/medium/high] |
## Recommended Response
**Option A: Respond**
[Specific actions: counter-messaging, price adjustment, etc.]
**Option B: Ignore**
[Why ignoring might be the right move]
**Recommendation:** [A or B with rationale]
## Decision
[ ] Respond with Option A
[ ] Ignore
[ ] Custom response: ___
Rules
- Do not overreact. Most competitor moves do not require a response.
- Verify before escalating. Rumors are not actionable intelligence.
- If responding, draft is for Chairman review only. Never send directly.
- Save to
.chairman/reports/competitive-YYYY-MM-DD.md
- Update marketing knowledge base with competitor intel
