influencer-discovery

name	influencer-discovery
description	Discovers and compiles lists of relevant influencers across platforms based on niche, audience demographics, content style, and brand fit. The foundation of any successful influencer marketing program.

Influencer Discovery

This skill helps you find the right influencers for your brand by searching across platforms, analyzing content and audience fit, and building curated lists of potential partners. It adapts traditional lead research methodology to the influencer marketing context.

When to Use This Skill

• Building an influencer roster from scratch
• Expanding into new platforms or niches
• Finding replacements for churned influencer partners
• Discovering micro and nano influencers at scale
• Identifying competitors' influencer partners
• Building an always-on influencer pipeline

What This Skill Does

1. Multi-Platform Search: Finds influencers across Instagram, TikTok, YouTube, Twitter, etc.
2. Criteria Matching: Filters by niche, follower count, engagement, location
3. Audience Analysis: Evaluates if their audience matches your target
4. Content Assessment: Reviews content quality and style fit
5. Authenticity Screening: Identifies potential red flags
6. List Building: Compiles organized, actionable influencer lists

How to Use

Basic Discovery

Find 20 influencers in [niche] for [brand/product]

Discover micro-influencers (10K-50K followers) in [category] on [platform]

With Specific Criteria

Find influencers who:
- Are in the [niche] space
- Have 50K-200K followers
- Post primarily on TikTok and Instagram
- Are based in [location]
- Have engagement rates above 4%
- Have worked with brands similar to [brand]

From Competitor Analysis

Who are the influencers partnering with [competitor]?

Instructions

When a user requests influencer discovery:

1. Define Search Criteria

   ### Discovery Parameters
   
   **Brand/Product**: [name]
   **Campaign Goal**: [awareness/consideration/conversion]
   **Budget Range**: [budget implications for influencer tier]
   
   **Search Criteria**:
   
   | Parameter | Requirement | Priority |
   |-----------|-------------|----------|
   | Niche/Category | [niche] | Required |
   | Platform(s) | [platforms] | Required |
   | Follower Range | [min-max] | Required |
   | Engagement Rate | [minimum %] | Required |
   | Location | [regions] | [Required/Preferred] |
   | Language | [languages] | [Required/Preferred] |
   | Content Type | [video/photo/etc.] | Preferred |
   | Posting Frequency | [minimum] | Preferred |
   | Audience Demographics | [age/gender/interests] | Preferred |
   | Brand Safety | [requirements] | Required |
   
   **Nice-to-Have**:
   - [Additional preference 1]
   - [Additional preference 2]
   
   **Exclusions**:
   - [Competitor partnerships]
   - [Content types to avoid]
   - [Other exclusions]
   

2. Conduct Search

   ## Search Strategy
   
   ### Primary Search Methods
   
   1. **Hashtag Research**
      - Core hashtags: #[hashtag1], #[hashtag2]
      - Niche hashtags: #[hashtag3], #[hashtag4]
      - Brand-adjacent: #[hashtag5]
   
   2. **Similar Accounts**
      - Starting from: @[known influencer]
      - Platform suggestions: "Similar to" features
   
   3. **Competitor Mentions**
      - Check tagged posts on [competitor accounts]
      - Monitor #[competitor hashtags]
   
   4. **Platform-Specific Discovery**
      - TikTok: Creator Marketplace, trending sounds
      - Instagram: Explore page, Reels
    YouTube: Related channels, collaboration networks
   
     (if available)
    [Platform]: [search query]
   

Example

User: "Find 15 micro-influencers (10K-100K followers) in the sustainable fashion space for a new eco-friendly clothing brand"

Output:

# Influencer Discovery: Sustainable Fashion Micro-Influencers

## Top 5 Recommendations

### 1. @sustainablestyle_sarah
- **Platform**: Instagram (47K) + TikTok (23K)
- **Engagement**: 5.2% IG, 8.1% TikTok
- **Location**: Los Angeles, CA
- **Content**: Outfit styling, brand reviews, thrift hauls
- **Audience**: 78% F, 25-34 primary, US-based
- **Fit Score**: 24/25 ⭐

**Why**: Authentic focus on sustainable fashion since 2019, highly engaged audience that matches target demo exactly, previous successful partnerships with similar eco brands. Known for honest reviews.

**Past Partnerships**: Reformation, ThredUp, Girlfriend Collective

### 2. @eco_emma_style
[... continues with 14 more influencers ...]

## Summary

Found 43 candidates, 15 meet all criteria with fit scores above 18/25.

**Recommended Mix**:
- 5 with higher engagement (>5%) for key content
- 7 mid-tier for volume and variety  
- 3 rising stars for early partnership potential

**Next Steps**: Run through fit-scorer for final ranking, begin outreach to top 5.

Tips for Success

1. Quality over quantity - Better to have 10 perfect fits than 100 maybes
2. Verify authenticity - Check for fake followers, engagement pods
3. Review recent content - Ensure consistent quality and brand safety
4. Consider past partnerships - Learn from their collaboration history
5. Look beyond followers - Engagement quality matters more
6. Check all platforms - Multi-platform creators offer more value
7. Save for later - Build a pipeline, not just campaign lists

Related Skills

• audience-analyzer - Define who to reach
• fit-scorer - Score and rank discovered influencers
• competitor-tracker - Find competitor influencers
• outreach-manager - Contact discovered influencers