| name | hormozi-customer-value |
| description | This skill should be used when the user asks how to increase LTV, improve retention, create upsells or cross-sells, or pull fast cash from an existing customer base. |
Hormozi Customer Value
Increase post-purchase customer value through retention, expansion, and fast-cash moves.
Use Cases
- How do we make each customer worth more?
- Churn is killing us
- We need cash in 30 days without new acquisition
Primary Outputs
- LTV/Crazy-Eight diagnosis
- churn audit
- expansion ladder
- fast-cash campaign sequence
Hard Boundaries
- Not acquisition strategy
- Not standalone price architecture
- Not full business model redesign
Composition
- Composes with:
hormozi-pricing, hormozi-money-models, hormozi-proof
- Preferred sequence: Use after acquisition and offer basics are working.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- crazy-eight-worksheet
- churn-audit
- fast-cash-sequence
Trigger Examples
- How do we make each customer worth more?
- Churn is killing us
- We need cash in 30 days without new acquisition
Non-Trigger Examples
- Write cold ad concepts
- Stage this company on the roadmap
