| name | hormozi-pricing |
| description | This skill should be used when the user asks what to charge, how to restructure packages, how to improve profit, or how to raise prices safely. |
Hormozi Pricing
Set prices, restructure packages, and plan safe price raises.
Use Cases
- What should we charge for this?
- How do we raise prices safely?
- Compare monthly vs annual pricing
Primary Outputs
- pricing-model recommendation
- package ladder
- instant-profit play shortlist
- raise plan and letter
Hard Boundaries
- Not full money-model architecture
- Not offer strategy outside price/packaging
- Not churn diagnosis except pricing-linked churn risk
Composition
- Composes with:
hormozi-offers, hormozi-customer-value, hormozi-money-models
- Preferred sequence: Use after the offer exists but before broad monetization redesign.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- price-architecture-sheet
- raise-letter-template
- pricing-impact-model
Trigger Examples
- What should we charge for this?
- How do we raise prices safely?
- Compare monthly vs annual pricing
Non-Trigger Examples
- Get us more leads
- Map our whole monetization ladder
