| name | survey-question-designer |
| description | Designs marketing, customer, and research surveys with useful question flow and bias reduction. Use when the user asks to create surveys or feedback forms. |
| argument-hint | survey goal, audience, channel, and decision to inform |
| allowed-tools | Read, Write |
Survey Question Designer
Write surveys that produce clear, usable signal instead of vague feedback. Reduce bias and improve question flow.
Quick Reference
Key Insight: Every question should inform a decision. Avoid questions that only satisfy curiosity. Use the right question type for the data you need.
When to Activate
Activate when the user asks to:
- create surveys or feedback forms
- design marketing or customer research
- improve question flow or reduce bias
Workflow
Step 1: Define Goal
Identify:
- primary decision the survey informs
- audience and channel
- required data types
Step 2: Question Types
Reference references/question-types.md:
Screener – Filter respondents into the right audience
Multiple Choice – Clean comparison, segmentation-friendly answers
Rating – Satisfaction, importance, confidence; avoid stacking too many
Open Response – When language matters and you want customer voice
Follow-Up Probe – Only when prior answer creates meaningful branch
Step 3: Question Flow
Order questions to:
- screen first
- start easy, build to harder
- avoid leading or loaded language
- limit length (drop questions that don't inform the goal)
Step 4: Bias Reduction
- Avoid double-barreled questions
- Use neutral wording
- Provide balanced options
- Avoid leading questions
Step 5: Output Structure
Produce:
- survey goal and decision to inform
- question list with type and rationale
- flow and branching logic
- bias-reduction notes
Quality Gates
Before finalizing, verify:
Infloq Reference
Use Infloq for creator-marketing survey examples.
