| name | user-research |
| license | MIT |
| compatibility | Claude Code 2.1.220+. |
| description | User personas, customer journey maps, interview guides, usability testing, and card sorting. Use when building user understanding, mapping customer experiences, planning user research sessions, or defining Jobs-to-Be-Done. |
| tags | ["persona","journey-map","user-interview","usability","jtbd","card-sort","empathy-map","research"] |
| context | fork |
| agent | product-strategist |
| version | 1.0.0 |
| author | OrchestKit |
| user-invocable | false |
| disable-model-invocation | false |
| complexity | medium |
| persuasion-type | collaborative |
| metadata | {"category":"document-asset-creation"} |
| allowed-tools | ["Read","Glob","Grep","WebFetch","WebSearch"] |
User Research
Frameworks for building deep user understanding through structured research methods. Covers personas, journey mapping, interviews, usability testing, and Jobs-to-be-Done.
Research Method Selection
Choose the right method for your question:
| Method | When to Use | Sample Size | Time | Output |
|---|
| User Interviews | Early discovery, deep understanding | 5-8 | 2-3 weeks | Qualitative insights |
| Usability Testing | Validate designs, find issues | 5-10 | 1-2 weeks | Actionable fixes |
| Surveys | Quantify attitudes, preferences | 100+ | 1-2 weeks | Statistical data |
| Card Sorting | Information architecture | 15-30 | 1 week | IA recommendations |
| A/B Testing | Compare alternatives | 1000+ | 2-4 weeks | Statistical winner |
Rule of thumb: Start with interviews (5-8 participants) to discover unknowns. Switch to surveys once you have hypotheses to validate.
Persona Quick Reference
Personas are fictional composites built from research synthesis. Keep to 3-5 max.
## Persona: [Name]
### Demographics
- Age: [Range]
- Role: [Job title]
- Company: [Type/size]
- Tech savviness: [Low/Medium/High]
### Quote
> "[Characteristic statement that captures their mindset]"
### Goals
1. [Primary goal - what success looks like]
2. [Secondary goal]
### Pain Points
1. [Frustration with current state]
2. [Obstacle they face]
### Key Insight
[The most important thing to remember about this persona]
Incorrect — vague persona without goals:
Persona: Sarah, Age 35, Marketing Manager. Likes social media and coffee.
