| name | sales-sequence-builder |
| description | Create practical sales sequences from campaign context, account signals, and reference copy. |
Sales Sequence Builder
Use this skill when a GTM team needs rep-ready sequence copy for outbound, event follow-up, re-engagement, or signal-based outreach.
Workflow
- Gather the minimum context needed to make the sequence specific.
- Separate reusable elements from reference copy from elements that must change for this audience.
- Draft concise steps with clear CTAs and plainspoken language.
- Add operator notes for personalization, claims, and routing.
- Keep sensitive signals useful without sounding invasive.
Zapier MCP And SDK Role
- Use Zapier MCP to read CRM, approved campaign docs, account notes, and message context.
- Use Zapier SDK for sequence request intake, task creation, and approved draft logging when the workflow repeats.
- Keep Gmail drafts, CRM tasks, sequence enrollment, and sends rep-approved.
Guardrails
- Do not blindly port copy from another campaign.
- Do not imply unsupported claims, custom audits, or executive involvement.
- Do not create Gmail or CRM drafts without approval.
