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Creative Brief Generator for designers, video editors, and content teams
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| name | ads-creative |
| description | Creative Brief Generator for designers, video editors, and content teams |
| version | 1.0.0 |
| author | AI Ads Strategist |
| tags | ["ads","creative","briefs","design","video","ugc"] |
| trigger | /ads creative |
| output | ADS-CREATIVE-BRIEF.md |
Generate comprehensive, production-ready creative briefs for designers, video editors, and content creators. Each brief includes visual concept descriptions, text overlay copy, format specifications, aspect ratios per platform, color palette suggestions, mood/tone direction, reference descriptions, shot lists for video, and thumbnail/cover image direction. Produces briefs for 5 ad formats: Static Image, Carousel, Short Video (15s), Long Video (60s), and UGC-Style.
/ads creative <product/service> or /ads creative <url>If the user provides a URL, fetch it to understand the business:
WebFetch(url) -> Extract:
- Business name and industry
- Product/service offering
- Brand colors (from website CSS/design)
- Brand voice and tone (from copy style)
- Target audience signals
- Existing imagery style
- Key value propositions
- Pricing information
- Testimonials or social proof
If no URL is provided, ask the user for:
Extract or establish the visual identity foundation:
Color Palette Analysis:
| Element | Value | Usage |
|---|---|---|
| Primary Color | #XXXXXX | Headlines, CTAs, key elements |
| Secondary Color | #XXXXXX | Accents, supporting elements |
| Background Color | #XXXXXX | Backgrounds, negative space |
| Text Color | #XXXXXX | Body copy, descriptions |
| Accent Color | #XXXXXX | Highlights, urgency elements |
If no brand colors are available, recommend a palette based on industry:
Typography Direction:
| Element | Style | Notes |
|---|---|---|
| Headlines | Bold sans-serif | Maximum impact, 3-7 words |
| Subheadlines | Medium weight | Supporting context |
| Body Copy | Regular weight | Readable at small sizes |
| CTA Text | Bold, contrasting | Action-oriented, urgent |
Before generating briefs, establish the messaging pillars:
Primary Message: The single most compelling thing about this product/service (1 sentence)
Supporting Messages:
Headline Formulas to Use Across Briefs:
Use these specs for all briefs:
Meta (Facebook/Instagram):
| Format | Aspect Ratio | Dimensions | Max File Size | Max Duration |
|---|---|---|---|---|
| Feed Image | 1:1 | 1080x1080 | 30 MB | N/A |
| Feed Video | 1:1 or 4:5 | 1080x1080 or 1080x1350 | 4 GB | 240 min |
| Stories/Reels | 9:16 | 1080x1920 | 4 GB | 90s (Reels) |
| Carousel | 1:1 | 1080x1080 | 30 MB/card | N/A |
Google Ads:
| Format | Aspect Ratio | Dimensions | Notes |
|---|---|---|---|
| Display | Various | 300x250, 728x90, 160x600 | Responsive preferred |
| YouTube Pre-roll | 16:9 | 1920x1080 | 6s, 15s, or 30s |
| Discovery | 1.91:1 or 1:1 | 1200x628 or 1200x1200 | Landscape or square |
TikTok:
| Format | Aspect Ratio | Dimensions | Duration |
|---|---|---|---|
| In-Feed | 9:16 | 1080x1920 | 5-60s (15s optimal) |
| Spark Ads | 9:16 | 1080x1920 | Organic post boosted |
LinkedIn:
| Format | Aspect Ratio | Dimensions | Notes |
|---|---|---|---|
| Single Image | 1.91:1 | 1200x627 | Professional tone |
| Video | 1:1 or 16:9 | 1080x1080 or 1920x1080 | 15s-30s optimal |
| Carousel | 1:1 | 1080x1080 | 2-10 cards |
Pinterest:
| Format | Aspect Ratio | Dimensions | Notes |
|---|---|---|---|
| Standard Pin | 2:3 | 1000x1500 | Vertical preferred |
| Video Pin | 2:3 or 9:16 | 1000x1500 | 6-15s optimal |
Produce 5 complete briefs, one for each ad format:
Objective: Stop the scroll with a single compelling image and headline.
Deliverables:
For Each Concept, Specify:
Visual Concept Description
Text Overlay Layout
Color Application
Mood/Tone Direction
Concept A: Problem-focused (show the pain point) Concept B: Solution-focused (show the result/outcome) Concept C: Social proof-focused (show credibility/results)
Objective: Tell a sequential story that builds curiosity slide by slide.
Deliverables:
Carousel Architecture:
| Slide | Purpose | Content Direction |
|---|---|---|
| Slide 1 | Hook/Pattern Interrupt | Bold question or shocking statement. NO product yet. Make them swipe. |
| Slide 2 | Problem Agitation | Expand on the pain. Show consequences of inaction. Data point if available. |
| Slide 3 | Solution Reveal | Introduce the product/service. Show the mechanism. |
| Slide 4 | Proof/Results | Testimonial, case study, before/after, or data. |
| Slide 5 | CTA | Clear call to action. Urgency element. Link or next step. |
For Each Slide, Specify:
Design Continuity Rules:
Objective: Deliver a complete message in 15 seconds with a strong hook in the first 3 seconds.
Deliverables:
Shot List Template:
| Timestamp | Duration | Shot Type | Visual | Audio/VO | Text Overlay |
|---|---|---|---|---|---|
| 0:00-0:03 | 3s | Close-up / Pattern interrupt | [Describe exact visual] | [Hook line] | [Bold text overlay] |
| 0:03-0:06 | 3s | Medium / Problem setup | [Describe visual] | [Problem statement] | [Supporting text] |
| 0:06-0:10 | 4s | Wide or Product reveal | [Describe visual] | [Solution intro] | [Product name/benefit] |
| 0:10-0:13 | 3s | Demo or Proof | [Describe visual] | [Evidence/result] | [Data point or testimonial] |
| 0:13-0:15 | 2s | CTA / End card | [Logo + CTA] | [Call to action] | [CTA text + URL] |
First 3 Seconds (Critical):
Audio Direction:
Thumbnail/Cover Frame:
Objective: Build a complete narrative arc: hook, problem, solution, proof, CTA.
Deliverables:
Narrative Structure:
| Act | Timestamp | Duration | Purpose | Emotional Arc |
|---|---|---|---|---|
| Hook | 0:00-0:05 | 5s | Pattern interrupt, question, or bold claim | Curiosity |
| Problem | 0:05-0:15 | 10s | Agitate the pain point, show consequences | Frustration/Fear |
| Bridge | 0:15-0:20 | 5s | Transition from problem to solution | Hope |
| Solution | 0:20-0:35 | 15s | Product demo, mechanism explanation | Interest/Excitement |
| Proof | 0:35-0:50 | 15s | Testimonials, results, data, before/after | Trust/Desire |
| CTA | 0:50-0:60 | 10s | Offer, urgency, clear next step | Urgency/Action |
Detailed Shot List:
For each segment, specify:
Script Format:
[TIMESTAMP] [SHOT TYPE]
VISUAL: [What the viewer sees]
VO/DIALOGUE: "[What is said]"
TEXT ON SCREEN: "[Overlay text]"
SFX: [Sound effects]
MUSIC: [Music direction]
B-Roll Shot List:
Objective: Create authentic, native-looking content that feels like an organic post, not an ad.
Deliverables:
UGC Format Options:
Format A: Testimonial/Review Style
Format B: Day-in-the-Life Integration
Format C: Problem-Solution Tutorial
For Each UGC Concept, Specify:
Creator Profile
Script/Talking Points (NOT word-for-word — UGC should feel unscripted)
Production Notes
Authenticity Checklist
After generating all 5 briefs, provide an adaptation matrix:
| Brief | Meta Feed | Meta Stories | TikTok | YouTube | Google Display | ||
|---|---|---|---|---|---|---|---|
| Static Image | 1:1 | 9:16 | N/A | N/A | 1.91:1 | 2:3 | Responsive |
| Carousel | 1:1 (5 slides) | 9:16 (5 slides) | N/A | N/A | 1:1 (5 slides) | N/A | N/A |
| Short Video 15s | 4:5 | 9:16 | 9:16 | 16:9 (bumper) | 1:1 | 9:16 | N/A |
| Long Video 60s | 4:5 | N/A | 9:16 | 16:9 | 16:9 | N/A | N/A |
| UGC-Style | 4:5 | 9:16 | 9:16 | N/A | N/A | N/A | N/A |
Include a final production checklist in the output:
Pre-Production:
Production:
Post-Production:
Save the complete brief as ADS-CREATIVE-BRIEF.md in the current working directory.
Structure the output file as:
# Creative Brief: [Business/Product Name]
Generated: [Date]
## Brand Visual Identity
[Color palette, typography, mood board direction]
## Core Messaging Framework
[Primary message, supporting messages, headline formulas]
---
## Brief 1: Static Image Ad
[Complete brief with 3 concept variations]
## Brief 2: Carousel Ad (3-5 Slides)
[Complete brief with slide-by-slide direction]
## Brief 3: Short Video Ad (15 Seconds)
[Complete brief with shot list and script]
## Brief 4: Long Video Ad (60 Seconds)
[Complete brief with detailed shot list and full script]
## Brief 5: UGC-Style Ad
[Complete brief with 3 UGC concept variations]
---
## Cross-Platform Adaptation Matrix
[Adaptation table]
## Production Checklist
[Pre-production, production, post-production checklists]
## Next Steps
1. Review and approve creative concepts
2. Brief designers/editors with this document
3. Produce A/B test variations first
4. Launch with `/ads copy <platform>` for matching ad copy
5. Track performance with `/ads audit` after 7 days
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