repurpose-calendar

name	repurpose-calendar
description	Generates a 7-day publishing calendar with staggered posts, optimal timing per platform, file references, engagement reminders, and theme-day grouping. Prevents audience fatigue by limiting to 2-3 posts per day. Sub-skill of the Content Repurposing Engine. Use when user says "publishing calendar", "content calendar", "posting schedule", "7-day calendar", or "repurpose calendar".
user-invokable	true
argument-hint
license	MIT
metadata	{"author":"AgriciDaniel","version":"1.0.0","category":"content"}

Publishing Calendar Generator

Produce a 7-day staggered publishing calendar starting from the current date. Maps all repurposed content to specific days, times, and platforms.

Inputs

Received from the parent orchestrator:

Input	Description
generated_outputs	List of all content files produced by other sub-skills
platforms_requested	Which platforms were included (all if unspecified)
primary_topic	Category or niche of the source content
target_audience	Who benefits from this content
current_date	Today's date (start of the 7-day window)

References

Load these before generating the calendar:

• references/platform-specs.md -- posting limits and format rules
• references/engagement-benchmarks.md -- optimal timing data and engagement windows

Output: calendar.md

File: calendar.md

Calendar Table Format

The calendar is a markdown table with these columns:

| Day | Date | Time | Platform | Content Type | File Reference | Image Needed | Notes |
|-----|------|------|----------|-------------|----------------|--------------|-------|

Column definitions:

Column	Description
Day	Day name (Monday, Tuesday, etc.)
Date	Actual date (YYYY-MM-DD) calculated from current_date
Time	Recommended posting time in local time
Platform	Target platform name
Content Type	What is being posted (tweet, thread, carousel, poll, etc.)
File Reference	Relative path to the output file (e.g., twitter/thread.md)
Image Needed	Yes/No -- whether this post requires an image or graphic
Notes	Engagement reminders, dependencies, or special instructions

Optimal Posting Times

Use these windows as defaults. Adjust if the user specifies a timezone or audience location.

Platform	Best Days	Best Times (Local)	Peak Window
Twitter/X	Mon-Fri	9-11 AM or 1-3 PM	Tue-Thu 10 AM
LinkedIn	Tue-Thu	8-10 AM	Wed 9 AM
Instagram	Mon, Wed, Fri	11 AM - 1 PM	Wed 12 PM
Facebook	Tue-Fri	9 AM - 12 PM	Thu 10 AM
YouTube Community	Tue, Thu	10 AM - 12 PM	Tue 11 AM
Skool	Mon, Wed, Fri	9 AM - 11 AM	Mon 10 AM
TikTok	Tue, Thu, Sat	7-9 PM	Thu 8 PM
Reddit	Mon-Fri	8-10 AM EST	Tue 9 AM EST
Quora	Mon-Fri	9 AM - 12 PM	Wed 10 AM
Threads	Tue, Thu	10 AM - 1 PM	Thu 11 AM
Pinterest	Sat, Sun	8-11 PM	Sat 9 PM
Snapchat	Mon-Fri	10 PM - 1 AM	Wed 11 PM
Discord	Weekdays	3-8 PM EST	Wed 5 PM EST
Medium	Tue-Thu	8-10 AM	Wed 9 AM
WhatsApp	Daily	8-9 AM, 6-8 PM	Tue 8 AM
Telegram	Daily	9-11 AM, 7-9 PM	Wed 10 AM
Newsletter	Tue or Thu	8-10 AM	Tue 9 AM

Scheduling Rules

Rule 1: Stagger Across Days

Never post to all platforms on the same day. Spread content across the full 7-day window to maintain consistent presence without flooding.

Rule 2: Maximum 2-3 Posts Per Day

No more than 3 posts on any single day. Audience fatigue is real. If a day has 3 posts, they must be on 3 different platforms.

Rule 3: Lead with Long-Form, Follow with Snippets

Publish comprehensive content first (LinkedIn article, newsletter, Reddit post), then extract and post shorter pieces (tweets, quote cards, polls) in subsequent days. This creates a natural content cascade.

Rule 4: Space Repeated Platforms

If a platform appears twice in the week (e.g., Twitter standalone tweet + Twitter thread), space them at least 2 days apart.

Theme Days

Organize the 7-day calendar by content theme. Adapt based on which platforms were actually generated.

Day 1 (Start Date): Long-Form Launch

Priority	Platform	Content Type	Notes
1	LinkedIn	Text post + carousel	Lead with the authoritative version
2	Medium	Article (1500-3000 words)	In-depth launch; Google SEO play
3	Newsletter	Email excerpt (Day 0 of drip)	Send to existing subscribers

Engagement reminder: "Reply to every LinkedIn comment within 60 minutes."

Day 2: Threads and Discussions

Priority	Platform	Content Type	Notes
1	Twitter/X	Thread (8-12 tweets)	Expand on Day 1's core insight
2	Threads	Thread (5-10 posts)	Parallel to Twitter; links allowed
3	Reddit	Discussion post	Peer-to-peer version of the same insight
4	Quora	Answer post	Authority version; targets high-traffic question

Engagement reminder: "Engage with every thread reply for 2 hours after posting."

Day 3: Visual Content

Priority	Platform	Content Type	Notes
1	Instagram	Carousel (7-10 slides) + caption	Visual breakdown of the topic
2	TikTok	Video script (15-60s)	Post after Instagram carousel; reference same atoms
3	Pinterest	3-5 pins + idea pin	SEO-rich; longest-lasting content format

Engagement reminder: "Reply to Instagram comments within first hour for algorithm boost."

Day 4: Engagement and Polls

Priority	Platform	Content Type	Notes
1	LinkedIn	Poll	Ask audience to weigh in on a key question
2	Twitter/X	Poll	Same question, adapted for Twitter's format
3	Facebook	Question post or poll	Conversational version
4	Discord	Poll or reaction vote	Community engagement in server
5	Telegram	Poll (quiz mode optional)	Channel engagement

Engagement reminder: "Vote in your own polls (sets the tone). Comment on early responses."

Day 5: Community Building

Priority	Platform	Content Type	Notes
1	Skool	Challenge or action post	Give the community something to do
2	YouTube Community	Text post or poll	Engage existing subscribers
3	Discord	Discussion thread + announcement	Community conversation

Engagement reminder: "Pin a follow-up comment with additional context."

Day 6: Drip and Reinforcement

Priority	Platform	Content Type	Notes
1	Newsletter	Email 2 (Day 2 of drip)	Deeper dive for subscribers
2	WhatsApp	Channel update	Best insight as personal message
3	Telegram	Channel post	Formatted broadcast with key takeaway

Engagement reminder: "Monitor email replies; respond to any subscriber questions."

Day 7: Lightweight and Residual

Priority	Platform	Content Type	Notes
1	Instagram	Story or reel script	Lightweight, behind-the-scenes feel
2	Snapchat	Story script (3-5 frames)	Ephemeral, raw feel
3	Skool	Discussion post	Open-ended community question

Engagement reminder: "Respond to any leftover comments from the week across all platforms."

Drip Sequence Integration

Map the 3-email drip to calendar days: Email 1 on Day 1 (with long-form launch), Email 2 on Day 3 or 6, Email 3 on Day 5 or 7. Shift to next weekday if start date falls on a weekend.

Platform Filtering

If not all platforms were generated, remove missing rows, redistribute content (max 2-3/day still applies), compress to 3-4 days for 1-2 platforms.

Calendar Footer

Include after the table: total pieces count, platforms covered, image assets needed (reference images/prompts.md), email drip status, and these engagement rules: respond to comments within 60 minutes, engage with 3-5 niche posts before and after yours, never post and ghost, track top performers for future repurposing.

Error Handling

Condition	Action
No outputs generated yet	Cannot build calendar; report error to orchestrator
Only 1 platform	Generate 3-day schedule; 1 post per day
Start date is weekend	Shift Day 1 to next Monday; compress weekend into light days
brief_mode was used	Condense to 3-day calendar; top 3 platforms only
Missing image assets	Mark "Image Needed: Yes" and reference images/prompts.md
Email drip not generated	Remove drip rows; note in footer