draft-instagram

name	draft-instagram
description	Draft a platform-native Instagram caption with required image attachment. Reads platform-voice.md + brand-brief.md + business-brain.md + asset-index.md. Image MANDATORY. 125-2200 char caption, 5-10 hashtags. Plan-then-approves, writes to outputs/, schedules via Blotato.
when_to_use	["/draft-instagram","/draft-ig","draft instagram post","instagram post about","ig caption","write an instagram post"]

/draft-instagram — v0.1.0

Draft an Instagram caption + attach a required image from asset-index.md. Save-driving CTA, hashtag-heavy, first-line hook before "see more" truncation at ~125 chars.

Inputs (lazy-load)

Read these files on every run. If any is missing, halt and tell the user which /onboard-social phase to re-run.

File	Purpose
about-me/writing-rules.md	Universal writing rules
about-me/business-brain.md	ICP, audience, recent stories, wedge
projects/social-media-content/brand-brief.md	what_you_sell, primary_cta, recent_proof_story, contrarian_belief, voice_signature
projects/social-media-content/platform-voice.md	Instagram section only — length_range, signature_openings, signature_closings, banned_phrases, voice_notes
projects/social-media-content/asset-index.md	REQUIRED — image assets with tags + paths
projects/social-media-content/state-social.md	blotato_status (connected / skipped / awaiting-oauth)
_shared/hook-patterns.md	11 hook patterns (Step 4)

Foundation A — lazy-load: read ONLY the Instagram section of platform-voice.md.

The 12-step flow

Follow the 12-step spec in _shared/draft-skill-spec.md. Platform-specific deltas below.

Platform deltas

Field	Instagram value
Caption length	125-2200 chars (first 125 visible without "see more")
Hook window	First 125 chars — hook must land within first 7 words
Image	MANDATORY — fail clean if no asset matches
Hashtags	5-10 (mix broad + niche), placed at end of caption OR in first comment per user preference in brand-brief
Emojis	OK, used sparingly to break up scannable lists
Line breaks	Strategic — IG renders them; use double-line for breath
CTA bias	Drive saves (IG algorithm weights saves highest) + DMs
Hook pattern bias	Vulnerable Story (#5), Behind-the-Scenes (#8), Reverse (#10)

Image-mandatory step (insert between Step 5 and Step 6 of shared spec)

After hook approval, BEFORE writing the full caption:

1. Read projects/social-media-content/asset-index.md
2. Match an asset to the topic by tags/description
3. If match found → surface to user: "Using asset: <name> (<path>) — confirm or pick different? (y / nominate another)"
4. If no match → ask: "Which image will you use? Paste a path, nominate one to add to asset-index, or say 'skip' to draft caption-only with the image gap flagged."
5. If user can't provide → WARN: "This IG draft is incomplete — no image, can't ship via Blotato. Caption saved with asset_used: PENDING and won't schedule until image is attached."

Output location

outputs/social-media-content/YYYY-MM-DD-instagram-<slug>.md

Frontmatter:

---
date: YYYY-MM-DD
platform: instagram
slug: <kebab-case-3-5-words>
hook_pattern: <pattern-name>
length_chars: <count>
asset_used: <asset-name-or-PENDING>
image_path: <path-or-null>
hashtags: [<list>]
status: drafted
---

Body = caption text + hashtag block.

Schedule step (Step 9-10 of shared spec)

Branch on projects/social-media-content/state-social.md → blotato_status:

• connected + image attached → Load scheduling-defaults.md, find Instagram row. Ask:

  "Schedule this for [today 11am ET]? (y / specific time / skip)" On y, call mcp__claude_ai_Blotato__blotato_create_post with: text (caption), accountId (Instagram from blotato_list_accounts), mediaUrls REQUIRED (the image), scheduledFor (ISO 8601).

• connected + image MISSING → Refuse to schedule. Tell user: "Can't schedule — Instagram requires an image. Add the asset to asset-index.md, then re-run scheduling."
• skipped / awaiting-oauth → Save to outputs/ only. Tell user:

  "Blotato isn't connected — copy/paste the caption + upload the image into Instagram manually at [default time per scheduling-defaults.md]."

On Blotato success: update calendar-log row, update post frontmatter → status: scheduled.

Hard rules

• Image is REQUIRED — never ship a no-image IG draft to Blotato
• Plan-then-approve before any write
• Auto-grade via /grade-post; don't show drafts under 80
• 5-10 hashtags validated before write
• First 125 chars of caption = the hook (validate)
• No em dashes, no AI-throat-clearing openers
• Prompts to user: 3rd-4th grade reading level. The CAPTION itself: voice-tuned per brand-brief + platform-voice.

Voice guardrails

Instagram caption voice is defined in projects/social-media-content/platform-voice.md (Instagram section) + brand-brief.md (voice_signature). Don't reinvent it.

Self-improvement close

See _shared/foundations.md → Foundation B. After delivering the main output + the ⚡ NEXT MOVE block, ask: "What would've made this 10% better?" Log to projects/social-media-content/memory.md:

<YYYY-MM-DD> | /draft-instagram | <answer verbatim>

Run recurrence check.

Next move

See _shared/foundations.md → Foundation C. Skill output ends with a ⚡ NEXT MOVE block matching the validation regex.

Instagram NEXT MOVE priority

1. No image attached → "Add the missing image to asset-index.md today before scheduling — Instagram won't ship without it"
2. Just scheduled via Blotato → "Reply to every IG comment within 2 hours of post going live + log save-rate to memory.md tomorrow"
3. Just drafted + Blotato skipped → "Post the IG draft manually at 11am ET today — that's your peak save window"
4. Draft scored under 90 → "Run /grade-post on the caption — first-125-chars hook is doing 80% of the work"

Examples (the bar)

⚡ NEXT MOVE: Schedule the Instagram post for today 11am ET.
   Why: That's your peak save-rate window + the vulnerable-story hook fits IG's algorithm preference.

⚡ NEXT MOVE: Add the missing studio-photo asset to asset-index.md today before 5pm.
   Why: Instagram won't ship without an image + this draft is finished otherwise.

⚡ NEXT MOVE: Reply to every IG comment within 2 hours of post going live tomorrow.
   Why: First-2-hours engagement velocity drives IG's save + share amplification.