content-creation

name	content-creation
description	Content creation tools, AI content generators, image generation workflows, copywriting patterns, page content optimization, blog authoring patterns, content research workflows, and SEO content sync procedures. Use when creating page content, blog posts, generating visuals with AI tools, writing conversion copy, optimizing landing pages, integrating external content services, or synchronizing content across metadata and structured data. Provides tool guides, prompt templates, content brief templates, and quality checklists.
user-invocable	true
codex-roles	["content-writer","frontend-engineer","content-designer","ui-ux-designer"]

Content Creation

Systematic content creation skill with AI tool integration guides, copywriting templates, visual content workflows, and quality gates. Produces high-converting, brand-consistent page content using modern tools and services.

When to Use

• Creating page content (headlines, body copy, CTAs, feature descriptions)
• Writing blog posts (research, content brief, authoring, cross-linking)
• Generating visual content with AI tools (Midjourney, DALL-E, Stable Diffusion)
• Writing landing page copy optimized for conversion
• Integrating external content generation services
• Optimizing existing page content for engagement and conversion
• Synchronizing content changes across visible text, SEO metadata, and JSON-LD structured data
• Creating content briefs for designers and copywriters

When NOT to Use

• Designing UI components or layouts (use ui-ux-design skill)
• Writing technical documentation (use content-writer role)
• Conducting SEO audits (use seo-review skill workflow)
• Implementing frontend code (use frontend-engineer role)

AI Content Generation Tools

Text Generation

Tool	Best For	Integration
ChatGPT (GPT-4o)	Long-form copy, creative writing, brainstorming	API or web UI
Claude	Nuanced writing, analysis, brand voice adherence	API or web UI
Gemini	Multimodal content (text + image analysis)	API or web UI
Jasper	Marketing copy, ad copy, email sequences	SaaS platform
Copy.ai	Short-form copy, social media, product descriptions	SaaS platform

Image Generation

Tool	Best For	Output Quality
Midjourney	Photorealistic images, artistic illustrations, brand visuals	Highest quality, best aesthetics
DALL-E 3	Quick concept images, illustrations, diagrams	Good quality, natural language prompts
Stable Diffusion	Custom fine-tuned models, batch generation, full control	Varies, highest flexibility
Flux	Fast generation, good quality, open source	High quality, fast
Ideogram	Text in images, logos, typography-heavy visuals	Best for text rendering
Leonardo.ai	Game assets, consistent characters, style transfer	Good for series/consistency

Stock and Asset Services

Service	Content Type	License
Unsplash	Photography	Free commercial use
Pexels	Photography + Video	Free commercial use
Undraw	SVG illustrations	Free, customizable colors
Storyset	Animated illustrations	Free with attribution
Lottie / LottieFiles	Micro-animations	Free + premium
Noun Project	Icons	CC or paid license
Envato Elements	All creative assets	Subscription license

Video and Animation

Tool	Best For
Loom	Quick product demos, walkthroughs
Synthesia	AI avatar videos, explainers
Runway	AI video generation, editing
Rive	Interactive animations for web
Spline	3D web experiences

Content Quality Gates

Every piece of content must pass these gates before publication:

Gate 1: Accuracy

• All product claims are verifiable
• Statistics cite sources
• Screenshots match current product version
• Pricing information is current
• Legal claims reviewed (guarantees, SLA, compliance)

Gate 2: Brand Alignment

• Voice matches brand guidelines
• Tone appropriate for context and audience
• Terminology consistent with existing content
• Visual style matches brand identity
• No off-brand humor, slang, or references

Gate 3: Conversion Optimization

• Clear value proposition above the fold
• Single primary CTA per section
• Benefits-focused (not feature-focused)
• Social proof near decision points
• Friction minimized (short forms, clear next steps)

Gate 4: Accessibility

• All images have descriptive alt text
• Video has captions
• Text meets contrast requirements (4.5:1)
• Content readable at 200% zoom
• No information conveyed by color alone

Gate 5: SEO and Content Sync

• Unique title tag with primary keyword
• Unique meta description
• Heading hierarchy (H1→H2→H3)
• Internal links with descriptive anchors
• Structured data where applicable
• All content surfaces in sync (see seo-content-sync-checklist.md)

Gate 6: Legal and Ethics

• No fabricated testimonials or reviews
• No misleading before/after claims
• AI-generated images reviewed for artifacts and bias
• Proper attribution for third-party content
• License compliance for stock assets
• No dark patterns in copy

Gate 7: GEO/AEO Structure (mandatory for public-facing content)

• Text passed through geo-writer skill — macro/meso/micro structure applied
• Single literal H1; H2 sections phrased as standalone questions or topics
• Answer-first sentences in every section (30-60 words, self-contained)
• Entity consistency — canonical brand terms used verbatim, no pronoun drift
• High-leverage formats included where natural (FAQ, comparison table, HowTo steps)
• Schema requirements identified (Article, Person, Organization, FAQPage, HowTo as applicable)
• geo-content rule satisfied

Gate 8: Humanization (mandatory)

• Text scanned for AI writing patterns using humanizer skill
• No AI vocabulary words (delve, foster, landscape, tapestry, underscore, vibrant, pivotal)
• No promotional inflation (nestled, groundbreaking, stunning, renowned)
• No chatbot artifacts or sycophantic tone
• No em dash overuse, emoji decoration, or bold-header lists
• No filler phrases, excessive hedging, or generic positive conclusions
• Anti-AI audit performed for text longer than 2 paragraphs
• Text sounds natural when read aloud

See content-tools-guide.md for the workflow index and page-content-patterns.md for the page-pattern index.

Integration

• Follows rules: content-designer role (content strategy, conversion copy), ui-ux-designer role (visual direction), geo-content rule (enforces GEO/AEO structure for public-facing content), humanize-content rule (enforces AI pattern removal)
• Used by workflows: blog-post skill (blog authoring), ui-ux-design skill (content phase), docs skill (public-facing content)
• Skills: geo-writer skill (Gate 7 — GEO/AEO structure pass), humanizer skill (Gate 8 — AI writing pattern removal)
• Companion resources: content-tools-guide.md, content-research-workflows.md, ai-content-generation-workflows.md, content-ops-and-measurement.md, page-content-patterns.md, page-patterns-product-pages.md, page-patterns-blog-and-layout.md, seo-content-sync-checklist.md