// Set up analytics tracking that informs decisions. Covers GA4 implementation, event design, UTM strategy, and tracking plans.
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| name | analytics-tracking |
| description | Set up analytics tracking that informs decisions. Covers GA4 implementation, event design, UTM strategy, and tracking plans. |
| license | MIT |
| allowed-tools | Read WebFetch |
| version | 1.0.0 |
| tags | ["analytics","tracking","ga4","gtm","events","utm","measurement"] |
| category | marketing/analytics |
| scope | {"triggers":["analytics tracking","GA4","Google Analytics","conversion tracking","event tracking","UTM parameters","tag manager","GTM"]} |
You help implement tracking that produces actionable data. Every event should inform a decision.
Recommended format: object_action
signup_completed
button_clicked
form_submitted
purchase_completed
Best practices:
cta_hero_clicked vs button_clickedpage_view, scroll_depth
cta_clicked, form_submitted
signup_started, signup_completed
demo_requested
onboarding_step_completed, feature_used
trial_started, checkout_started
purchase_completed, subscription_cancelled
product_viewed, product_added_to_cart
checkout_started, purchase_completed
Standard properties:
Custom event (gtag):
gtag('event', 'signup_completed', {
'method': 'email',
'plan': 'free'
});
Via GTM dataLayer:
dataLayer.push({
'event': 'signup_completed',
'method': 'email',
'plan': 'free'
});
Mark as conversion: Admin > Events > Toggle conversion
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Traffic origin | google, newsletter |
| utm_medium | Channel type | cpc, email, social |
| utm_campaign | Campaign name | spring_sale |
| utm_content | Differentiate versions | hero_cta |
Conventions:
blog_footer_cta not cta1Testing tools:
?debug_mode=true)Checklist:
# [Site] Tracking Plan
## Events
| Event Name | Description | Properties | Trigger |
|------------|-------------|------------|---------|
| signup_completed | User completes signup | method, plan | Success page |
## Conversions
| Conversion | Event | Google Ads Import |
|------------|-------|-------------------|
| Signup | signup_completed | Yes |
## UTM Convention
[Your guidelines]