bundle-creator

name	bundle-creator
description	Designs product bundles with pricing strategy, margin analysis, and promotional copy. Use this skill when a user wants to create product bundles, increase average order value through bundling, analyze bundle margins, or write promotional copy for bundle offers in their e-commerce store.
allowed-tools	Read Write Edit

Bundle Creator

When to Use This Skill

• User wants to increase average order value (AOV) through bundling
• User needs to decide which products to bundle together
• User wants margin analysis on potential bundle pricing
• User needs promotional copy for a bundle offer
• User is designing a "starter kit," "essentials pack," or curated set
• User asks about bundle pricing strategy or discount structures

Core Principle

A GREAT BUNDLE SOLVES A COMPLETE PROBLEM — IT IS NOT A RANDOM DISCOUNT ON UNRELATED PRODUCTS THROWN TOGETHER.

Bundle Types Reference

Bundle Type	Logic	Best For	Typical Discount
Starter Kit	Everything a beginner needs to start	New customer acquisition	15-20% vs. buying separately
Complete Solution	Solves one problem end-to-end	Mid-funnel conversion	20-25%
Mix & Match	Customer picks X items from a category	Clearing inventory, variety seekers	10-15%
Upgrade Bundle	Core product + premium add-ons	Upselling, AOV increase	10-15% on add-ons only
Gift Set	Curated for gifting occasions	Seasonal, holidays	15-20%
Subscribe & Save	Recurring bundle with auto-ship	Consumables, retention	15-25%
Cross-Sell Bundle	Complementary products from different categories	Discovery, basket size	10-20%

Workflow

Phase 1: Identify Bundle Opportunities

1. Gather product data from the user:

   • Product names, individual prices, and cost/margin per unit
   • Which products are frequently purchased together
   • Which products have excess inventory
   • Current AOV and target AOV
   • Customer segments (new, returning, VIP)

2. Analyze purchase patterns to find natural bundles:

   • Products that solve the same problem at different stages
   • Products that are used together in a workflow or routine
   • A hero product + accessories/consumables
   • High-margin items that can subsidize a discount on the bundle

Phase 2: Design the Bundle

3. Select products for the bundle following these rules:

   • Include 1 anchor product (the reason they buy the bundle)
   • Add 1-3 complementary products that enhance the anchor
   • Ensure every product in the bundle makes logical sense together
   • Include at least one high-margin item to protect profitability

4. Choose the bundle type from the reference table above

Phase 3: Price the Bundle

5. Calculate the pricing using this framework:

Individual total:    Sum of all products at full price
Bundle discount:     10-25% depending on bundle type
Bundle price:        Individual total × (1 - discount %)
Bundle COGS:         Sum of cost for all products
Bundle margin:       (Bundle price - Bundle COGS) / Bundle price × 100
Margin threshold:    Bundle margin must be ≥ 40% (or ≥ user's minimum)

6. Validate the pricing:
   • Bundle margin must stay above the user's minimum acceptable margin
   • The discount must feel meaningful (under 10% does not motivate bundling)
   • The bundle price should land on a psychological price point ($49, $79, $99, $149)
   • The "you save $X" number must be compelling when displayed

Phase 4: Write the Copy

7. Create promotional copy for the bundle:

   • Bundle name — descriptive and benefit-oriented
   • Headline — what the bundle does for the customer
   • Description — 2-3 sentences on why these products belong together
   • Value callout — "Worth $X, yours for $Y" with savings highlighted
   • What's included — bulleted list with one benefit per product
   • Who it's for — specific customer description

8. Write supporting copy:

   • Product page CTA button text
   • Email announcement (subject line + body)
   • Social media post (Instagram/Facebook)

Phase 5: Deliver the Complete Bundle Plan

9. Format the final output as a complete bundle card with pricing, margins, copy, and promotion plan

Example 1: Skincare Starter Kit Bundle

Input: "I sell skincare products. I want to create a starter kit to get new customers to try multiple products. Here are my products and costs:

• Cleanser: sells for $28, costs me $6
• Toner: sells for $24, costs me $5
• Serum: sells for $42, costs me $9
• Moisturizer: sells for $32, costs me $7
• Eye Cream: sells for $36, costs me $8"

Output:

Bundle: The Fresh Start Kit

Bundle type: Starter Kit (new customer acquisition)

Products Included

Product	Retail Price	COGS	Individual Margin
Cleanser	$28.00	$6.00	78.6%
Toner	$24.00	$5.00	79.2%
Serum (anchor)	$42.00	$9.00	78.6%
Moisturizer	$32.00	$7.00	78.1%

Pricing Analysis

Individual total:     $126.00
Bundle discount:      20%
Bundle price:         $99.00 (psychological price point)
Actual discount:      $27.00 (21.4%)
Bundle COGS:          $27.00
Bundle margin:        $72.00 (72.7%)
Margin vs. baseline:  72.7% bundle vs. 78.6% avg individual — healthy trade-off

Why not include the Eye Cream? Keeping it out of the starter kit creates a natural upsell after the customer loves the routine. Offer it as an "Add the Eye Cream for $29" upgrade at checkout.

Promotional Copy

Bundle name: The Fresh Start Kit Headline: Your complete skincare routine in one box — no guessing, no research, no regrets.

Product page description:

Stop buying skincare one product at a time hoping they work together. The Fresh Start Kit gives you the complete 4-step routine our customers swear by — cleanser, toner, serum, and moisturizer — formulated to work as a system. Worth $126, yours for $99.

What's included:

• Daily Glow Cleanser — removes buildup without stripping moisture
• Balancing Toner — preps skin to absorb your serum 2x better
• Vitamin C Brightening Serum — the hero product that fades dark spots in 4 weeks
• Deep Hydration Moisturizer — locks everything in for 12-hour moisture

Who it's for: First-time customers who want a complete routine without the guesswork. Perfect for anyone tired of mismatched products from different brands.

CTA button: "Get the Full Routine — $99" Value badge: "Save $27 vs. buying separately"

Email subject line: Your entire skincare routine for $99 (save $27) Instagram caption:

Stop building your routine one product at a time. The Fresh Start Kit has everything: cleanser, toner, serum, moisturizer. 4 products. 1 box. $99 (worth $126). Link in bio.

Example 2: Coffee Subscription Bundle

Input: "I run a specialty coffee roastery. I want to bundle our top three single-origin bags with a branded mug to increase AOV. Bags are $18 each (cost $5), mug is $22 (cost $4)."

Output:

Bundle: The Origin Explorer Set

Bundle type: Cross-Sell Bundle (discovery + gifting)

Products Included

Product	Retail Price	COGS	Individual Margin
Ethiopian Yirgacheffe (12oz)	$18.00	$5.00	72.2%
Colombian Huila (12oz)	$18.00	$5.00	72.2%
Guatemalan Antigua (12oz)	$18.00	$5.00	72.2%
Ceramic Pour-Over Mug	$22.00	$4.00	81.8%

Pricing Analysis

Individual total:     $76.00
Bundle discount:      18%
Bundle price:         $62.00 (actual discount: 18.4%)
Savings:              $14.00
Bundle COGS:          $19.00
Bundle margin:        $43.00 (69.4%)
Margin vs. baseline:  69.4% bundle vs. 74.6% avg individual — strong margin preserved
AOV impact:           Current AOV likely ~$36 (2 bags). Bundle pushes to $62 (+72%)

Promotional Copy

Bundle name: The Origin Explorer Set Headline: Three continents. Three flavor profiles. One gorgeous mug.

Product page description:

Taste the difference terroir makes. The Origin Explorer Set takes you from the bright citrus of Ethiopia to the caramel sweetness of Colombia to the chocolatey depth of Guatemala — plus our handmade ceramic pour-over mug to brew them in. Worth $76, yours for $62.

What's included:

• Ethiopian Yirgacheffe — bright, citrus-forward, tea-like body (light roast)
• Colombian Huila — caramel sweetness, balanced acidity (medium roast)
• Guatemalan Antigua — rich chocolate, nutty finish (medium-dark roast)
• Ceramic Pour-Over Mug — 12oz, matte black, designed for slow mornings

Who it's for: Coffee lovers who want to explore single-origin flavors, or anyone looking for a gift that impresses without overthinking.

CTA button: "Explore All Three — $62" Value badge: "Save $14 — worth $76"

Gift angle: "Makes a perfect gift for the coffee lover who already has everything. Ships in a branded box, ready to unwrap."

Recovery and Fallback

• If the user does not know their product costs, use industry-standard margins: 60-70% for beauty/skincare, 50-60% for food/beverage, 40-50% for apparel, 65-75% for digital products
• If the user has no purchase pattern data, recommend bundling their bestseller with their most underperforming product to drive trial
• If the bundle margin drops below 40%, suggest: reduce the discount, swap a low-margin item for a higher-margin alternative, or add a low-cost high-perceived-value item (stickers, samples, digital bonus)
• If the user cannot decide on products, start with the "Starter Kit" type — it has the clearest logic and the broadest appeal
• After 3 failed attempts to find a profitable bundle configuration, stop and say: "Your margins may be too tight for bundling at a discount. Consider a 'Buy 2, Get Free Shipping' approach instead — it increases AOV without cutting price."

Constraints

• NEVER recommend a bundle with margin below 35% without flagging it as a risk
• NEVER bundle more than 5 products — complexity kills conversion
• Every bundle must have a clear anchor product that justifies the purchase
• Always show the "save $X" amount — it must be at least $10 or 10% to feel meaningful
• Bundle pricing must land on a clean number ($49, $59, $79, $99) — never $63.47
• Always include a "who it's for" line — bundles sell better when the customer self-identifies
• Include at least one high-margin item in every bundle to protect profitability
• Do not include competing products in the same bundle (two serums, two mugs)