seo

name	seo
description	Trigger when creating pages, adding metadata, implementing schema, or discussing SEO
allowed-tools	Read, Grep, Glob

SEO Skill

Business Context

• Business: Next Gen Therapy - Psychodynamic Therapy
• Location: Colchester, Essex, UK
• Services: In-person therapy (Colchester) + Online therapy (UK-wide)
• Domain: nextgentherapy.co.uk

Healthcare SEO Context

This is a therapy/healthcare website - SEO follows YMYL (Your Money Your Life) guidelines with heightened trust requirements.

Metadata Requirements

Every page MUST export metadata using Next.js 15 API:

import type { Metadata } from 'next';

export const metadata: Metadata = {
  title: 'Page Title | Next Gen Therapy',
  description: 'Page description for SEO (150-160 chars)',
  alternates: {
    canonical: 'https://nextgentherapy.co.uk/page-slug',
  },
};

Schema Components

Use existing SEO components in src/components/seo/:

• LocalBusinessSchema - For therapy services
• BlogPostSchema - For blog content
• BreadcrumbSchema - For navigation structure

LocalBusiness Schema

Required for therapy services:

{
  "@type": "LocalBusiness",
  "name": "Next Gen Therapy",
  "description": "Psychodynamic therapy in Colchester and online",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Colchester",
    "addressRegion": "Essex",
    "addressCountry": "GB"
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "Colchester"
    },
    {
      "@type": "Country",
      "name": "United Kingdom"
    }
  ],
  "serviceType": ["Psychodynamic Therapy", "Online Therapy"]
}

Local SEO Keywords

Target keywords should include:

• "therapist Colchester"
• "psychodynamic therapy Colchester"
• "counselling Colchester Essex"
• "online therapy UK"
• "psychodynamic therapist near me"

Core Web Vitals Targets

• LCP (Largest Contentful Paint): < 2.5s
• FID (First Input Delay): < 100ms
• CLS (Cumulative Layout Shift): < 0.1

Image Optimization

• Always use next/image component
• Set priority for above-fold images
• Include descriptive alt text
• Use appropriate sizes attribute

YMYL Trust Signals

Healthcare content requires:

• BACP registration details
• Professional credentials
• Colchester practice address
• Contact information
• Privacy policy (UK GDPR compliant)
• Clear service descriptions

SEO Monitoring

• Google Search Console: nextgentherapy.co.uk
• Site verification: P2NojIbNyYheM5XtqaNmtH5Cpp1ugkxcaddXxjZF4Dc
• Sitemap: /sitemap.xml (auto-generated)
• Schema validation: Google Rich Results Test

Gotchas

• Never duplicate title tags across pages
• Always include canonical URLs
• Check schema with Rich Results Test before deploying
• Include structured data on all service pages
• Local SEO important for Colchester visibility
• Online therapy pages should target UK-wide keywords