| name | writing |
| description | This skill should be used when writing content for Sablier, including "write a blog post", "create a case study", "draft a tweet", "write X/Twitter posts", "write an announcement", "create educational content", or any marketing content task for Sablier's brand. |
Writing Skill
Create written content that represents the Sablier brand—informative, confident, and focused on real value rather than
hype. This skill covers blog posts, case studies, and X/Twitter content.
Before Writing Any Content
Load shared brand references from the plugin's references/ directory:
- Read (plugin)
./references/BRAND_VOICE.md — Sablier's voice and style
- Read (plugin)
./references/COMPANY_PROFILE.md — products, metrics, positioning
- Read (plugin)
./references/ICP.md — who the audience is
- Reference (plugin)
./references/VOICE_EXAMPLES.md — past content for consistency
- Fetch docs if needed — use
https://docs.sablier.com/llms.txt for product details
Content Types
Blog Posts
For long-form content: product announcements, educational articles, comparisons, technical deep dives.
Load detailed guidance: ./references/BLOG_POSTS.md
Quick reference for post types:
| Type | Length | Purpose |
|---|
| Product Announcement | 800-1500w | Introduce new features/products |
| Educational | 1000-2500w | Teach concepts, best practices |
| Case Study | 600-1000w | Customer success stories |
| Comparison | 1000-2000w | Compare approaches/solutions |
| Technical Deep Dive | 1500-3000w | Developer-focused technical docs |
Case Studies
For customer success stories documenting how organizations use Sablier.
Load detailed guidance: ./references/CASE_STUDIES.md
Standard structure:
- About [Customer] — 2-3 sentences
- The Challenge — what problem, why it mattered
- The Solution — why Sablier, how implemented
- The Results — quantifiable outcomes
- Customer Quote — direct quote if available
- Key Takeaway — one actionable insight
X/Twitter Posts
For social media content: announcements, educational threads, social proof, hot takes.
Load detailed guidance: ./references/X_TWITTER.md
Post type quick reference:
| Type | Structure |
|---|
| Announcement | News → benefit → link |
| Educational | Problem → explanation → Sablier approach |
| Social Proof | Metric → context → positioning |
| Case Study Teaser | Customer + outcome → quote → link |
| Hot Take | Position → reasoning → call to action |
Voice Principles
Maintain these across all content:
- Confident, not arrogant — Let data and track record speak
- Educational first — Provide value even without Sablier
- Direct — Get to the point, don't pad
- Technical but accessible — Explain jargon, use examples
- Customer-centric — Their story, not ours
Proof Points
Weave in when relevant:
- 6+ years without hacks
- 530,000+ streams created
- Major customers: Ethena, Uniswap DAO, Fluid, Maple, Immutable
- Low, predictable fees
- Multiple audits
- Operating since 2019
Good example:
Sablier has been running on mainnet since 2019 without any security incidents—a track record
that matters when you're distributing millions in tokens.
Bad example:
Sablier is the best and most secure platform!!!
What to Avoid
Across all content:
- "We're excited to announce..." — Lead with the news
- Hype words (revolutionary, game-changing, LFG)
- Vague claims ("great results", "significant improvement")
- Making it about Sablier instead of the reader/customer
- Feature lists without benefits — Always include "so what"
- Wall of text — Use headers, lists, short paragraphs
- Engagement bait ("RT if you agree")
- Excessive emoji
Quality Checklist
Before publishing any content:
Reference Files
Shared Brand References (Plugin Level)
Located at plugins/sablier/references/:
./references/BRAND_VOICE.md — Voice and style guidelines
./references/COMPANY_PROFILE.md — Products, metrics, positioning
./references/ICP.md — Ideal customer profile
./references/VOICE_EXAMPLES.md — Past content examples
Content-Type Specific References (This Skill)
Located at plugins/sablier/skills/writing/references/:
./references/BLOG_POSTS.md — Detailed blog post templates and guidelines
./references/CASE_STUDIES.md — Case study structure and examples
./references/X_TWITTER.md — X/Twitter post formats and examples
Load the appropriate content-type reference when writing that specific format.