| name | content-gap-analysis |
| description | Use when the user asks to "find content gaps"; maps competitor topics, missing keywords, and editorial calendar opportunities. 内容缺口/选题规划 |
| version | 9.9.9 |
| license | Apache-2.0 |
| compatibility | Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy |
| homepage | https://github.com/aaron-he-zhu/seo-geo-claude-skills |
| when_to_use | Use when finding content gaps between two domains, discovering missing topics, or identifying coverage holes versus competitors. |
| argument-hint | <your domain> <competitor domain> |
| metadata | {"author":"aaron-he-zhu","version":"9.9.9","geo-relevance":"medium","tags":["seo","geo","content-gaps","topic-analysis","content-strategy","editorial-calendar","competitive-gap","content-opportunities","内容缺口","コンテンツギャップ","콘텐츠갭","brechas-contenido"],"triggers":["find content gaps","content opportunities","topic analysis","editorial calendar","what am I missing","what do competitors write about","what should I cover next","they cover this but I don't","what topics am I missing","what content should I create","内容缺口分析","选题规划","内容机会","竞品话题","缺什么内容","竞品写了什么","还应该写什么","コンテンツギャップ","コンテンツ機会","콘텐츠 갭 분석","콘텐츠 기회","brechas de contenido","oportunidades de contenido","lacunas de conteúdo"]} |
Content Gap Analysis
Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.
Quick Start
Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?
Skill Contract
Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.
- Reads: goals, market inputs, tool data, and prior strategy from CLAUDE.md and the shared State Model when available.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to
memory/hot-cache.md, memory/open-loops.md, and memory/research/.
- Primary next skill: seo-content-writer when the prioritized gap list is approved.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.
Instructions
When a user requests content gap analysis:
- Define Analysis Scope — confirm your site, competitors, topic focus, content types, audience, and business goals.
- Audit Your Existing Content — map indexed pages, content types, topic clusters, winners, and weaknesses.
- Analyze Competitor Content — compare content volume, traffic, type mix, topic coverage, and unique assets.
- Identify Keyword Gaps — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance.
- Map Topic Gaps — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes.
- Identify Content Format Gaps — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research.
- Analyze GEO / AI Gaps — identify missing Q&A, definition, and comparison content that competitors get cited for.
- Map to Audience Journey — compare Awareness, Consideration, Decision, and Retention coverage.
- Prioritize and Create Action Plan — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics.
Reference: See references/analysis-templates.md for the compact templates used in each step.
Example
See references/example-report.md for a full SaaS marketing sample.
Advanced Analysis
Competitive Cluster Comparison
Compare our topic cluster coverage for [topic] vs top 5 competitors
Temporal Gap Analysis
What content have competitors published in the last 6 months that we haven't covered?
Intent-Based Gaps
Find gaps in our [commercial/informational] intent content
Tips for Success
Focus on actionable gaps, respect execution constraints, and include GEO opportunities instead of only traditional search gaps.
Save Results
After delivering, offer to save memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md and promote durable conclusions to memory/hot-cache.md.
Reference Materials
Next Best Skill
Primary: seo-content-writer.
