x-post-writer

# x-post-writer Guidance for creating high-engagement social media content — primarily Twitter/X, secondarily LinkedIn posts written with Twitter-style hooks. Most applicable in the AI / automation / creator-economy niches where the reference examples originate, but the hook and structure principles generalize. ## When to Use This Skill Use this skill when: - Writing tweets or Twitter threads - Creating LinkedIn posts with Twitter-style hooks - Analyzing or improving social media copy - Need engagement-optimized content for AI/automation/n8n topics - Reviewing and editing social media posts for better performance ## Core Components This skill includes five reference files with specialized knowledge: ### 1. Writing Principles (`references/writing-principles.md`) Fundamental writing principles that apply across all content types. Read this for: - Core writing foundations (simplicity, clarity, conversational tone) - Structural guidance (hooks, flow, endings) - General editing principles ### 2. Copywriting Principles (`references/copywriting-principles.md`) Twitter-specific copywriting tactics. Read this for: - Hook fundamentals and patterns - Content structure and formatting - Engagement triggers and psychological principles - Voice and tone guidelines - CTA formulas and power words ### 3. Engagement Templates (`references/engagement-templates.md`) Proven viral post frameworks. Read this for: - Ready-to-use post templates - Engagement farming tactics - Low-friction CTA patterns - Scarcity and exclusivity techniques ### 4. High-Performing Examples (`references/high-performing-examples.md`) Real tweets that achieved 100K+ views. Read this for: - Pattern recognition in successful posts - Analyzing what makes content viral - Inspiration and style reference - Topic and format variety ### 5. Feedback Examples (`references/feedback-examples.md`) Before/after examples with detailed editing rationale. Read this for: - Practical application of principles - Common mistakes and how to fix them - Iterative improvement process - Real-world editing decisions ## Workflow ### For Writing New Content 1. **Understand the goal**: What's the user trying to achieve? (promote video, share workflow, drive engagement) 2. **Read relevant references**: - Always read `copywriting-principles.md` for Twitter-specific tactics - Optionally read `engagement-templates.md` if using proven frameworks - Optionally read `high-performing-examples.md` for inspiration 3. **Draft multiple hook options**: Create 3-5 different opening lines 4. **Apply principles**: Use direct reader targeting, lead with benefits, avoid overused patterns 5. **Format for platform**: Consider character limits, above-the-fold preview (especially LinkedIn) 6. **Include clear CTA**: Make the next action obvious ### For Editing Existing Content 1. **Read the original**: Understand the intent and current approach 2. **Check against principles**: Read `copywriting-principles.md` and `feedback-examples.md` 3. **Identify issues**: - Weak or generic hook? - Burying the benefit? - Using overused patterns ("Most creators...", "Everyone is...")? - Unclear CTA? - Poor formatting for skimmers? 4. **Create improved version**: Apply specific fixes with rationale 5. **Explain changes**: Reference principles used in the improvements ### For Analysis Tasks 1. **Read relevant references**: Especially `high-performing-examples.md` and `copywriting-principles.md` 2. **Identify patterns**: What makes the examples work? 3. **Extract insights**: Specific, actionable takeaways 4. **Provide context**: How to apply these patterns ## Key Principles Summary **Hook Fundamentals:** - Target the reader directly ("You can make $2k" > "Web designers are making $2k") - Lead with benefit first - Avoid overused patterns ("Most creators...", "Everyone is...") - Start with strong claims (big numbers, surprising insights) **Content Structure:** - One clear idea per tweet - Use bullet points for readability - Short paragraphs (1-2 sentences max) - End with clear CTA **Engagement Triggers:** - Social proof ($31K made, 100k followers) - Urgency/scarcity (Free for 24hrs) - Low friction (No email bs, Just comment X) - Exclusive access (I'll DM you the guide) **Avoid These Mistakes:** - Burying the lead - Being too humble ("This might help") - Overcomplicating - Forgetting the reader's needs - Weak endings ## Platform-Specific Notes **Twitter/X:** - First 280 characters are critical - Thread starters should hook immediately - CTAs for engagement work well **LinkedIn:** - First 2-3 lines show in feed preview - Professional but conversational tone - Longer form acceptable but frontload value ## Reference File Loading Strategy - **Always read** `copywriting-principles.md` for Twitter tasks - **Read when editing** `feedback-examples.md` to see practical applications - **Read for inspiration** `high-performing-examples.md` to understand viral patterns - **Read for frameworks** `engagement-templates.md` when using proven templates - **Read for foundations** `writing-principles.md` for general writing improvement Start with the most relevant reference file(s) for the specific task, then expand as needed.