| name | x-post-writer |
| description | USE WHEN write tweet, Twitter thread, LinkedIn post, viral hook, edit tweet, analyze tweet, improve engagement, social media copy. Applies hook fundamentals (direct reader targeting, benefit-first, avoid overused patterns), engagement triggers (social proof, scarcity, low-friction CTA), and format discipline (one idea per tweet, short paragraphs). Includes in-genre examples and iterative editing guidance. |
x-post-writer
Guidance for creating high-engagement social media content — primarily Twitter/X, secondarily LinkedIn posts written with Twitter-style hooks. Most applicable in the AI / automation / creator-economy niches where the reference examples originate, but the hook and structure principles generalize.
When to Use This Skill
Use this skill when:
- Writing tweets or Twitter threads
- Creating LinkedIn posts with Twitter-style hooks
- Analyzing or improving social media copy
- Need engagement-optimized content for AI/automation/n8n topics
- Reviewing and editing social media posts for better performance
Core Components
This skill includes five reference files with specialized knowledge:
1. Writing Principles (references/writing-principles.md)
Fundamental writing principles that apply across all content types. Read this for:
- Core writing foundations (simplicity, clarity, conversational tone)
- Structural guidance (hooks, flow, endings)
- General editing principles
2. Copywriting Principles (references/copywriting-principles.md)
Twitter-specific copywriting tactics. Read this for:
- Hook fundamentals and patterns
- Content structure and formatting
- Engagement triggers and psychological principles
- Voice and tone guidelines
- CTA formulas and power words
3. Engagement Templates (references/engagement-templates.md)
Proven viral post frameworks. Read this for:
- Ready-to-use post templates
- Engagement farming tactics
- Low-friction CTA patterns
- Scarcity and exclusivity techniques
4. High-Performing Examples (references/high-performing-examples.md)
Real tweets that achieved 100K+ views. Read this for:
- Pattern recognition in successful posts
- Analyzing what makes content viral
- Inspiration and style reference
- Topic and format variety
5. Feedback Examples (references/feedback-examples.md)
Before/after examples with detailed editing rationale. Read this for:
- Practical application of principles
- Common mistakes and how to fix them
- Iterative improvement process
- Real-world editing decisions
Workflow
For Writing New Content
- Understand the goal: What's the user trying to achieve? (promote video, share workflow, drive engagement)
- Read relevant references:
- Always read
copywriting-principles.md for Twitter-specific tactics
- Optionally read
engagement-templates.md if using proven frameworks
- Optionally read
high-performing-examples.md for inspiration
- Draft multiple hook options: Create 3-5 different opening lines
- Apply principles: Use direct reader targeting, lead with benefits, avoid overused patterns
- Format for platform: Consider character limits, above-the-fold preview (especially LinkedIn)
- Include clear CTA: Make the next action obvious
For Editing Existing Content
- Read the original: Understand the intent and current approach
- Check against principles: Read
copywriting-principles.md and feedback-examples.md
- Identify issues:
- Weak or generic hook?
- Burying the benefit?
- Using overused patterns ("Most creators...", "Everyone is...")?
- Unclear CTA?
- Poor formatting for skimmers?
- Create improved version: Apply specific fixes with rationale
- Explain changes: Reference principles used in the improvements
For Analysis Tasks
- Read relevant references: Especially
high-performing-examples.md and copywriting-principles.md
- Identify patterns: What makes the examples work?
- Extract insights: Specific, actionable takeaways
- Provide context: How to apply these patterns
Key Principles Summary
Hook Fundamentals:
- Target the reader directly ("You can make $2k" > "Web designers are making $2k")
- Lead with benefit first
- Avoid overused patterns ("Most creators...", "Everyone is...")
- Start with strong claims (big numbers, surprising insights)
Content Structure:
- One clear idea per tweet
- Use bullet points for readability
- Short paragraphs (1-2 sentences max)
- End with clear CTA
Engagement Triggers:
- Social proof ($31K made, 100k followers)
- Urgency/scarcity (Free for 24hrs)
- Low friction (No email bs, Just comment X)
- Exclusive access (I'll DM you the guide)
Avoid These Mistakes:
- Burying the lead
- Being too humble ("This might help")
- Overcomplicating
- Forgetting the reader's needs
- Weak endings
Platform-Specific Notes
Twitter/X:
- First 280 characters are critical
- Thread starters should hook immediately
- CTAs for engagement work well
LinkedIn:
- First 2-3 lines show in feed preview
- Professional but conversational tone
- Longer form acceptable but frontload value
Reference File Loading Strategy
- Always read
copywriting-principles.md for Twitter tasks
- Read when editing
feedback-examples.md to see practical applications
- Read for inspiration
high-performing-examples.md to understand viral patterns
- Read for frameworks
engagement-templates.md when using proven templates
- Read for foundations
writing-principles.md for general writing improvement
Start with the most relevant reference file(s) for the specific task, then expand as needed.