| name | tw-ecom-operations-line-oa |
| description | Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use `ecom-rfm-analysis` or `biz-cac-ltv`). STATUS: SKELETON — body pending. |
| metadata | {"category":"WP-01 電商","domain":"ecommerce-tw","layer":"operations","related_mcps":[],"related_skills":["ecom-rfm-analysis","biz-cac-ltv","tw-ecom-compliance-pdpa"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","crm","line-oa"]} |
LINE OA CRM Operations
STATUS: SKELETON — body pending.
When to use this skill
- Designing LINE OA strategy for a TW brand
- Setting up rich menu, auto-response, tagging
- Segmenting members for broadcasts
- Integrating LINE Pay into OA flow
- Measuring LINE OA ROI vs EDM
Do NOT use when
- Generic RFM →
ecom-rfm-analysis
- CAC/LTV framework →
biz-cac-ltv
Core concepts
TODO: LINE OA tier pricing (輕用量 / 中用量 / 高用量), broadcast vs narrowcast cost asymmetry, tagging strategy.
Decision tree
TODO: member behavior → tag → channel.
Implementation guidance
TODO: onboarding flow, tagging logic, broadcast template, ROI measurement.
Gotchas
TODO: 5-6 pitfalls (tier upgrade mid-month cost, blocked-user bloat, PDPA consent for broadcast, 1-to-1 latency during peak, LINE Notify deprecation impact).
IRON LAW
TODO.
Output Format
TODO.
Related
ecom-rfm-analysistw-ecom-compliance-pdpa
Last verified: 2026-04
