tw-ecom-operations-line-oa

name	tw-ecom-operations-line-oa
description	Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use `ecom-rfm-analysis` or `biz-cac-ltv`). STATUS: SKELETON — body pending.
metadata	{"category":"WP-01 電商","domain":"ecommerce-tw","layer":"operations","related_mcps":[],"related_skills":["ecom-rfm-analysis","biz-cac-ltv","tw-ecom-compliance-pdpa"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","crm","line-oa"]}

LINE OA CRM Operations

STATUS: SKELETON — body pending.

When to use this skill

• Designing LINE OA strategy for a TW brand
• Setting up rich menu, auto-response, tagging
• Segmenting members for broadcasts
• Integrating LINE Pay into OA flow
• Measuring LINE OA ROI vs EDM

Do NOT use when

• Generic RFM → ecom-rfm-analysis
• CAC/LTV framework → biz-cac-ltv

Core concepts

TODO: LINE OA tier pricing (輕用量 / 中用量 / 高用量), broadcast vs narrowcast cost asymmetry, tagging strategy.

Decision tree

TODO: member behavior → tag → channel.

Implementation guidance

TODO: onboarding flow, tagging logic, broadcast template, ROI measurement.

Gotchas

TODO: 5-6 pitfalls (tier upgrade mid-month cost, blocked-user bloat, PDPA consent for broadcast, 1-to-1 latency during peak, LINE Notify deprecation impact).

IRON LAW

TODO.

Output Format

TODO.

Related

• ecom-rfm-analysis
• tw-ecom-compliance-pdpa

Last verified: 2026-04