| name | alex-hormozi-business |
| description | Alex Hormozi's business scaling system — money models (deliberate offer sequences), client-financed acquisition (2x CAC + COGS in 30 days), Grand Slam offer construction via the value equation, and ruthless focus/constraint strategy from the $100M Offers/Leads/Money Models body of work. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Alex Hormozi — Business Scaling & Money Models
Alex Hormozi is the founder of Acquisition.com, scaled Gym Launch to $2.2M/month in 20 months and Prestige Labs to ~$1.5M/month in six, and sold over a million books ($100M Offers, $100M Leads, Money Models). His core mechanic: engineer a deliberate sequence of offers so each customer generates more than 2x the cost of acquiring and serving them within 30 days — every customer arrives "preloaded" with the next one, so growth is financed by customers instead of capital. Around that engine sit two disciplines: offers priced against a value equation (sell the transformation, not the membership) and focus defined as the quality and quantity of things you say no to.
Available Workflows
| # | Workflow | Produces |
|---|
| 01 | engineer-money-model | A complete money model: attraction offer + upsell/downsell/continuity sequence with 30-day cash math |
| 02 | architect-grand-slam-offer | A value-equation-maximized core offer with anchor, risk reversal, and no-based upsell scripting |
| 03 | force-strategic-focus | A one-thing focus decision + kill list: the single 12-month objective and everything pruned to serve it |
Quick Reference
- The golden number: gross profit in 30 days > 2x (CAC + COGS). Hit it and customers finance acquisition; you can outspend every competitor in the ad auction.
- Money model = 4 buckets: attraction offers (maximize conversion + upfront cash), upsells (maximize gross profit per customer), downsells (turn nos into yeses without cannibalizing full-price buyers), continuity (relationship that buys again and again).
- Sell at the point of greatest deprivation, not greatest value — the steakhouse doesn't offer a second steak; it offers dessert. Five selling moments: immediately, after activation, halfway, last chance, milestone.
- Value equation: Dream Outcome x Perceived Likelihood ÷ (Time Delay + Effort/Risk). Sell the transformation promise, never the cost-shaped membership.
- Psychological wallets: the main stomach is full but the dessert stomach is empty. The second yes is easier than the first — never bundle the upsell into the core offer.
- Focus = the quality and quantity of things you say no to. Strategy = prioritization of limited resources against unlimited opportunities.
- "We don't get customers to make sales. We make sales to get customers."
Execution Prompts (structure-pure v2)
4 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Grand Slam Offer — [PRODUCT/SERVICE] —
skills/alex-hormozi-business/references/prompts-v2/grand-slam-offer.md
- Money Model — [BUSINESS NAME] —
skills/alex-hormozi-business/references/prompts-v2/money-model.md
- Strategic Focus — [OPERATOR/BUSINESS] —
skills/alex-hormozi-business/references/prompts-v2/strategic-focus.md
- Voice-Memo Braindump → One-Page Offer Brief —
skills/alex-hormozi-business/references/prompts-v2/voice-memo-offer-brief.md
