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Alex Hormozi's business scaling system — money models (deliberate offer sequences), client-financed acquisition (2x CAC + COGS in 30 days), Grand Slam offer construction via the value equation, and ruthless focus/constraint strategy from the $100M Offers/Leads/Money Models body of work.
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The /generate front door — in-house, pay-as-you-go creative generation (Higgsfield replacement). One command for image, video, and audio: routes each request to the right model recipe (skills/generate/models/*.json), defers to binding creative_router lanes (people → fal-people, style-family → fantastic-posters; Higgsfield fully retired 2026-08-06), quotes paid video before running, honors prompt-level budgets ("total budget $3"), runs comparison batches across models, logs every prompt beside its asset, and auto-refreshes the Asset Command Center (/assets-board). Use when the user says "generate", "make an image/video/voiceover", "create ads/assets/creative", names a model (recraft, kling, seedance, nano banana, gpt image), or asks for a multi-model comparison. Source: RoboNuggets 9C4TRbucmhQ, rebuilt on our fal-first stack.
The Edit Bay — in-house conversational video studio (VOX-style explainers, documentaries, shorts, LinkedIn video). Transcript-driven cutting, B-roll ladder, motion graphics as code, captions, music, publish-ready packages — all agent-operated, free-first. Use when Farrice says "edit this video/footage", "make an explainer/documentary/short", "cut this recording", "add B-roll/captions/music", "turn this essay/post into a video", or any video production ask. Front door for three modes: talking-head, VO-only, zero-camera (his recorded VO + assembled visuals — NO voice clone, NO TTS narration, his ruling 2026-08-06). Source: Brad Bonanno agentic edit pipeline (extractions/brad-bonanno-edit-bay/), rebuilt on the house stack: WhisperX local + edit_bay.py ffmpeg assembly + HyperFrames/Remotion graphics + /generate (fal) — NO Higgsfield (retired 2026-08-06).
Architects technical explainer videos using Brad Bonanno's structural patterns — survives short attention spans, communicates complete systems (not just teasers), and functions as a channel-building artifact (one video pulls subscribers, not just views). Use when planning a long-form technical explainer (5-20 min) for YouTube, structuring an explanation of a complex system the user knows but can't teach yet, balancing depth vs accessibility for a technical audience, or building an evergreen video meant to compound subscriber growth over years rather than spike then die. Trigger proactively whenever the user says "explainer video", "technical explainer", "how do I explain X", "long-form YouTube", "evergreen video", or has a complex system that needs to land with a non-expert. For Instagram-format shareworthy content use brock-johnson-shareworthy-content; for short-form video patterns use a TikTok/Reels-specific skill.
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| name | alex-hormozi-business |
| description | Alex Hormozi's business scaling system — money models (deliberate offer sequences), client-financed acquisition (2x CAC + COGS in 30 days), Grand Slam offer construction via the value equation, and ruthless focus/constraint strategy from the $100M Offers/Leads/Money Models body of work. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
Alex Hormozi is the founder of Acquisition.com, scaled Gym Launch to $2.2M/month in 20 months and Prestige Labs to ~$1.5M/month in six, and sold over a million books ($100M Offers, $100M Leads, Money Models). His core mechanic: engineer a deliberate sequence of offers so each customer generates more than 2x the cost of acquiring and serving them within 30 days — every customer arrives "preloaded" with the next one, so growth is financed by customers instead of capital. Around that engine sit two disciplines: offers priced against a value equation (sell the transformation, not the membership) and focus defined as the quality and quantity of things you say no to.
| # | Workflow | Produces |
|---|---|---|
| 01 | engineer-money-model | A complete money model: attraction offer + upsell/downsell/continuity sequence with 30-day cash math |
| 02 | architect-grand-slam-offer | A value-equation-maximized core offer with anchor, risk reversal, and no-based upsell scripting |
| 03 | force-strategic-focus | A one-thing focus decision + kill list: the single 12-month objective and everything pruned to serve it |
4 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
skills/alex-hormozi-business/references/prompts-v2/grand-slam-offer.mdskills/alex-hormozi-business/references/prompts-v2/money-model.mdskills/alex-hormozi-business/references/prompts-v2/strategic-focus.mdskills/alex-hormozi-business/references/prompts-v2/voice-memo-offer-brief.md