chris-cimorelli-financial-direct-response-copywriting

name	Chris Cimorelli — Financial Direct Response Copywriting
description	Architects high-converting financial direct-response promotions using Chris Cimorelli's Big Idea methodology, proof hierarchy engineering, and momentum copy craft — built from Agora's #1 newsletter promo copywriter (newsletter funnels in the $50M+/year range). Use when writing front-end financial / investing / newsletter promos, back-end upsell sequences for paid newsletters, applying the Big Idea framework to a stale promo, engineering proof hierarchy in skeptical financial markets, or diagnosing why a financial promo is converting at 0.3% instead of 1%+. Trigger proactively whenever the user says "newsletter promo", "Agora-style", "financial copy", "Big Idea", "back-end sequence", or works in the investing/finance/crypto/precious-metals space. For non-financial DR campaigns use bond-halbert-copywriting; for sentence-level dopamine copy use stefan-georgi-dopamine-copy.
version	2.0
format	completion-engine
workflows	3
routing	long-tail

Chris Cimorelli — Financial Direct Response Copywriting

Chris Cimorelli is Agora's top-performing newsletter promo copywriter for 7+ consecutive years. His genius is the two-phase funnel architecture: front-end promotions that are 80% story / 20% proof (curiosity-driven subscriber acquisition), and back-end promotions that are 20% story / 80% proof (evidence-saturated premium upsells). Every promo is built around a single Big Idea, skeptic-proofed against the most jaded audiences in financial publishing, and optimized through 50+ A/B test variations.

Available Workflows

#	Workflow	Produces	Use When
01	Front-End Promotion	Complete subscriber acquisition promo (VSL lead, email sequence, sales page hooks)	You need to acquire cold-traffic subscribers at low cost with high opt-in rates
02	Back-End Promotion	Premium upsell sequence (proof-saturated offer, continuity builder, cross-sell architecture)	You have subscribers and need to monetize with $497-$2,997 offers
03	Copy Diagnostic	10-metric audit report with scored breakdown and surgical fix prescriptions	Existing copy is underperforming and you need to find and fix the weak links

Quick Reference

• Genius Context: genius.md

Execution Prompts (structure-pure v2)

3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.

• Chris Cimorelli — Back-End Upsell Promotion — skills/chris-cimorelli-copywriting/references/prompts-v2/back-end-upsell-promotion.md
• Chris Cimorelli — Copy Diagnostic Audit — skills/chris-cimorelli-copywriting/references/prompts-v2/copy-diagnostic-audit.md
• Chris Cimorelli — Front-End Acquisition Promotion — skills/chris-cimorelli-copywriting/references/prompts-v2/front-end-acquisition-promotion.md