| name | Chris Cimorelli — Financial Direct Response Copywriting |
| description | Architects high-converting financial direct-response promotions using Chris Cimorelli's Big Idea methodology, proof hierarchy engineering, and momentum copy craft — built from Agora's #1 newsletter promo copywriter (newsletter funnels in the $50M+/year range). Use when writing front-end financial / investing / newsletter promos, back-end upsell sequences for paid newsletters, applying the Big Idea framework to a stale promo, engineering proof hierarchy in skeptical financial markets, or diagnosing why a financial promo is converting at 0.3% instead of 1%+. Trigger proactively whenever the user says "newsletter promo", "Agora-style", "financial copy", "Big Idea", "back-end sequence", or works in the investing/finance/crypto/precious-metals space. For non-financial DR campaigns use bond-halbert-copywriting; for sentence-level dopamine copy use stefan-georgi-dopamine-copy. |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| routing | long-tail |
Chris Cimorelli — Financial Direct Response Copywriting
Chris Cimorelli is Agora's top-performing newsletter promo copywriter for 7+ consecutive years. His genius is the two-phase funnel architecture: front-end promotions that are 80% story / 20% proof (curiosity-driven subscriber acquisition), and back-end promotions that are 20% story / 80% proof (evidence-saturated premium upsells). Every promo is built around a single Big Idea, skeptic-proofed against the most jaded audiences in financial publishing, and optimized through 50+ A/B test variations.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| 01 | Front-End Promotion | Complete subscriber acquisition promo (VSL lead, email sequence, sales page hooks) | You need to acquire cold-traffic subscribers at low cost with high opt-in rates |
| 02 | Back-End Promotion | Premium upsell sequence (proof-saturated offer, continuity builder, cross-sell architecture) | You have subscribers and need to monetize with $497-$2,997 offers |
| 03 | Copy Diagnostic | 10-metric audit report with scored breakdown and surgical fix prescriptions | Existing copy is underperforming and you need to find and fix the weak links |
Quick Reference
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Chris Cimorelli — Back-End Upsell Promotion —
skills/chris-cimorelli-copywriting/references/prompts-v2/back-end-upsell-promotion.md
- Chris Cimorelli — Copy Diagnostic Audit —
skills/chris-cimorelli-copywriting/references/prompts-v2/copy-diagnostic-audit.md
- Chris Cimorelli — Front-End Acquisition Promotion —
skills/chris-cimorelli-copywriting/references/prompts-v2/front-end-acquisition-promotion.md
