| name | Dai Media - Consumer Posture Framework |
| description | Consumer Posture framework for identity-based brand strategy from Dai Media. Use when building consumer profiles, creating resonant content, developing brand positioning, or designing sales approaches. Replaces outdated demographic thinking with three-dimensional individual understanding (Occupation, Activity, Thought Process). |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
Dai Media - Consumer Posture Framework
Dai Media's Consumer Posture framework rejects demographics entirely in favor of understanding individual consumers at the deepest psychological level. The core insight: People don't buy to solve problems anymore—they buy to access feelings.
Core Philosophy: Brands are living systems. The consumer is the heartbeat. Understanding ONE real individual deeply is infinitely more valuable than understanding a demographic group loosely.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| consumer | Consumer Identity Discovery Blueprint | A 3D Consumer Posture Profile including real-world individual validation and a brand-knowledge gap audit | You need to move beyond demographics to understand the specific psychological 'posture' of your ideal individual customer. |
| internal | Internal World Content Engine | A content strategy and storytelling roadmap designed to trigger individual resonance and anti-groupthink virality | Your marketing feels generic or trend-chasing and you want to create content that makes individuals feel 'seen' and compelled to share. |
| premium | Premium Positioning & Sales Architecture | A high-end brand positioning guide and emotional-outcome sales process | You are positioning a brand as a premium/luxury leader and need to convert customers based on identity and feelings rather than features. |
Quick Reference
Execution Prompts (structure-pure v2)
9 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Anti-Groupthink Viral Engineering —
skills/dai-media-consumer-posture/references/prompts-v2/anti-groupthink-viral.md
- Consumer Posture Gap Diagnostic —
skills/dai-media-consumer-posture/references/prompts-v2/consumer-gap-diagnostic.md
- Consumer Posture Generator —
skills/dai-media-consumer-posture/references/prompts-v2/consumer-posture-generator.md
- Emotional Outcome Sales Architecture —
skills/dai-media-consumer-posture/references/prompts-v2/emotional-outcome-sales.md
- Force Multiplier System —
skills/dai-media-consumer-posture/references/prompts-v2/force-multiplier-system.md
- Individual Consumer Finder —
skills/dai-media-consumer-posture/references/prompts-v2/individual-consumer-finder.md
- Internal World Storytelling System —
skills/dai-media-consumer-posture/references/prompts-v2/internal-world-storytelling.md
- Row Method Creative Direction —
skills/dai-media-consumer-posture/references/prompts-v2/row-method-creative.md
- Signal Intelligence Decoder —
skills/dai-media-consumer-posture/references/prompts-v2/signal-intelligence-decoder.md
