paolo-trivellato-lead-magnet-engine

name

paolo-trivellato-lead-magnet-engine

description

Paolo Trivellato's (Starborn AI) LinkedIn lead-magnet revenue engine — boring-offer positioning, comment-gated lead magnets with the 3-ingredient hook (authority line / in-my-head pain / copy-paste solution), DM→opt-in→email capture with verbatim scripts, awareness-stage content rotation, and the $100-workshop→consulting trust-stack ascension. Use for LinkedIn lead gen for unsexy B2B offers, lead-magnet posts/resources, comment-to-email funnels, DM closes, and low-ticket ascension design.

Paolo Trivellato — LinkedIn Lead Magnet Engine

The gap this fills: the conversion backend of LinkedIn. Roster is strong on content/hooks/growth (Acosta, Diandra, Lakajev, Priestley); this skill owns the steps AFTER the post — DM scripts, opt-in interposition, welcome sequence, workshop ascension — all specified word-for-word from watched source artifacts. Core truth: a boring offer is a credibility asset if you replace the viral hooks it can't use with a complete conversion machine. "The offer did not change. The system did."

Expert: Paolo Trivellato, founder of Starborn AI (starbornai.com), LinkedIn lead-gen agency, 50+ clients. All results figures are self-reported (Kyle Hunt $89k/mo · 93% margins · Paolo's $100k/mo at 17-18) — never present as verified. Extraction: extractions/paolo-trivellato/extraction-report.md.

Load order: Tier 1 = this file + workflow. Tier 2 (+genius.md) for any composition, copy, or client-facing work. Verbatim templates: references/source-quotes.md. Calibration case: references/kyle-hunt-case-study.md.

Workflow Table

Tier 1 — Foundation

Workflow	Produces	Use when
workflows/pt-lead-engine.md (front door)