| name | paolo-trivellato-lead-magnet-engine |
| description | Paolo Trivellato's (Starborn AI) LinkedIn lead-magnet revenue engine — boring-offer positioning, comment-gated lead magnets with the 3-ingredient hook (authority line / in-my-head pain / copy-paste solution), DM→opt-in→email capture with verbatim scripts, awareness-stage content rotation, and the $100-workshop→consulting trust-stack ascension. Use for LinkedIn lead gen for unsexy B2B offers, lead-magnet posts/resources, comment-to-email funnels, DM closes, and low-ticket ascension design. |
Paolo Trivellato — LinkedIn Lead Magnet Engine
The gap this fills: the conversion backend of LinkedIn. Roster is strong on content/hooks/growth (Acosta, Diandra, Lakajev, Priestley); this skill owns the steps AFTER the post — DM scripts, opt-in interposition, welcome sequence, workshop ascension — all specified word-for-word from watched source artifacts. Core truth: a boring offer is a credibility asset if you replace the viral hooks it can't use with a complete conversion machine. "The offer did not change. The system did."
Expert: Paolo Trivellato, founder of Starborn AI (starbornai.com), LinkedIn lead-gen agency, 50+ clients. All results figures are self-reported (Kyle Hunt $89k/mo · 93% margins · Paolo's $100k/mo at 17-18) — never present as verified. Extraction: extractions/paolo-trivellato/extraction-report.md.
Load order: Tier 1 = this file + workflow. Tier 2 (+genius.md) for any composition, copy, or client-facing work. Verbatim templates: references/source-quotes.md. Calibration case: references/kyle-hunt-case-study.md.
Workflow Table
Tier 1 — Foundation
| Workflow | Produces | Use when |
|---|
workflows/pt-lead-engine.md (front door) | Full engine + 30-day plan | Building the whole system for an offer/client |
workflows/pt-lead-magnet-post.md | Comment-gated lead-magnet post | Any giveaway post |
workflows/pt-lead-magnet-resource.md | The resource (blueprint/prompt/guide) | The thing behind the gate |
workflows/pt-comment-capture.md | Capture kit + DM close scripts | Comments must become emails + booked calls |
Tier 2 — Practitioner
| Workflow | Produces | Use when |
|---|
workflows/pt-content-rotation.md | Awareness-stage weekly calendar | Daily-post layer; anti-content-pillars planning |
workflows/pt-profile-funnel.md | Profile rewrite (4 elements) | Profile must convert the traffic posts drive |
workflows/pt-email-engine.md | Welcome E1–E5 + weekly rhythm + follow-ups | List exists or capture flow going live |
workflows/pt-boring-offer-audit.md | Engine gap audit (LENS verdicts) | Existing presence underperforming; prospect diagnostic |
Tier 3 — Stacking
| Workflow | Pairs with | Use when |
|---|
workflows/pt-trend-jack.md | kallaway-*, lulu-zeitgeist, /hunt-trends | Live trend (LLM launch, tool wave) intersects the service |
workflows/pt-x-acosta-reach.md | lara-acosta-* | Conversion spine needs viral-craft reach pass |
Stacking Guide
- Full campaign sequence:
/avatar-machine or ICP work (ground) → /pt-lead-engine → /pt-x-acosta-reach (craft pass) → /pt-comment-capture → /pt-email-engine → /pt-workshop-ascension.
- Offer layer upstream:
/jh-offer-stack (Haynes umbrella narrative) composes what the workshop promises; /pt-workshop-ascension prices and sequences it.
- DM temperature arbitration: Paolo's assume-the-yes close is direct; for enterprise/spam-sensitive ICPs swap in
matthew-lakajev never-pitch conversion.
- Trend layer:
/pt-trend-jack consumes /hunt-trends, /last30days, daily zeitgeist briefs; taste gate via kallaway/lulu.
- Farrice deployments: VOICE-CARD + dial is a mandatory layer on anything shipped under his name (binding
farrice_voice_alignment); Proof-to-Market compliance = specificity on outputs/time, never income claims.
- Priestley sibling:
daniel-priestley-sll-engine for the strategic content→pipeline view; this skill for execution-grade scripts.
Quick Reference (the spine)
MAP → PROFILE → ROTATE → MAGNET → GATE → CAPTURE → NURTURE → ASCEND
- Authority line first, ≤8 words, full stop ("I am an eight-figure agency COO.")
- One resource = one main pain (plaster model); pains in the ICP's first-person words.
- Copy-paste resource shape; 20% that gets 80%; Claude-prompt = current ceiling.
- Keyword comment gate, no links until taper; commenters connect → auto-follow.
- DM the opt-in page, never the resource; refusal → send it anyway.
- Assume the yes with a concrete slot; 3–5 messages max.
- Daily posts incl. Sundays; 20/40/30/10 mix; awareness stages, not pillars.
- $100 workshop, One Narrow Promise exact wording; upgrades land in the follow-up window.
Anti-Patterns (reject on sight)
Sexy-hook cosplay on boring offers · broad "ultimate guides" · 50-page PDFs · ChatGPT-slop giveaways · links in fresh posts · resource in the DM · pitch-slapping · asking instead of assuming the yes · >5-message threads · topic pillars · skipped Sundays · manufactured scarcity · free-trial clients · hard-selling inside the workshop · self-reported numbers presented as verified.
Execution Prompts (structure-pure v2)
9 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Execution Prompt: Awareness-Stage Weekly Content Calendar —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/awareness-week-plan.md
- Execution Prompt: Comment→Email Capture Kit + Assume-the-Yes Close —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/dm-capture-kit.md
- Execution Prompt: Full Engine + 30-Day Action Plan —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/engine-30-day-plan.md
- Execution Prompt: LinkedIn Engine Gap Audit —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/engine-gap-audit.md
- Execution Prompt: Comment-Gated Lead Magnet Post —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/lead-magnet-post.md
- Execution Prompt: The Resource Behind the Gate —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/lead-magnet-resource.md
- Execution Prompt: LinkedIn Profile Rebuilt as Landing Page —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/profile-landing-page.md
- Execution Prompt: 5-Email Welcome Sequence + Weekly Rhythm —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/welcome-sequence.md
- Execution Prompt: $100 Workshop → Consulting Ascension —
skills/paolo-trivellato-lead-magnet-engine/references/prompts-v2/workshop-ascension-offer.md
