media-plan

name	media-plan
description	Build a ready-to-implement paid media plan — efficiency-weighted budget allocation across channels, a week-by-week flight schedule, an audience-by-channel targeting matrix, a creative rotation calendar with fatigue thresholds, reach and frequency projections, a measurement framework, platform setup checklists, and a 10-15% contingency reserve with reallocation triggers. Triggers on "/digital-marketing-pro:media-plan", "plan our Q4 ad budget", "how should we split spend between Google and Meta", "build the media buy schedule", "we have 50K for paid — where does it go". Planning only — it launches no campaigns and spends nothing. Reads the brand profile, guidelines, and compliance rules for the target markets.
argument-hint	[--budget=amount --channels=list]

/digital-marketing-pro:media-plan

Purpose

Generate a holistic paid media plan that coordinates budget, channels, audiences, creative, and timing across all advertising platforms. Balances reach and efficiency objectives with practical execution constraints to produce a ready-to-implement plan with clear pacing targets and contingency protocols.

Input Required

The user must provide (or will be prompted for):

• Campaign dates: Start date, end date, and any blackout periods or mandatory flight windows
• Total paid media budget: Aggregate budget for the campaign period with any channel-specific floors or caps
• Channels available: Platforms in consideration — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic display, connected TV, native, audio, out-of-home, etc.
• Campaign objectives: Primary and secondary objectives — awareness (reach/impressions), consideration (traffic/engagement), conversion (leads/sales/ROAS)