| name | landing-page |
| description | Write and structure a high-converting landing page - hero, benefits, proof, objections, and CTA - with message-match and CRO best practices. Use when building or auditing a landing/sales page. |
landing-page
One page, one goal, one CTA. Earn the conversion by being clear and credible.
Structure
- Hero: the value prop headline + subhead (
value-prop), one primary CTA, a supporting visual. Message
must match the ad/email that sent them here.
- Problem -> outcome: show you understand the pain and paint the result.
- Benefits (not feature list): 3-5, each with a one-line "so you can…".
- Proof: testimonials, logos, numbers, case studies - real and substantiated.
- Objection handling / FAQ: answer the top reasons they'd hesitate.
- Risk reversal: guarantee / free trial (truthful).
- Repeat CTA. Remove nav/competing links that leak attention.
Output
- Section-by-section copy + a structure note (order, what each section does), and the single CTA.
Guardrails
- One primary CTA; cut friction and distractions (
conversion-principles).
- Claims substantiated (
claim-guard); contrast/alt text/readable structure (accessibility).
- Message-match the source ad/email - no bait-and-switch.
