| name | offer-tracker |
| description | Track and compare affiliate offers including network, payout, caps, restrictions, performance history, and payout changes over time. Use for offer management, comparing opportunities, and maintaining offer intelligence. |
Offer Tracker
Manage and compare affiliate offer intelligence.
Process
Step 1: Log Offer Details
Basic Information:
- Offer name
- Network
- Vertical/category
- Payout amount and type
- Accepted traffic sources
- Geo restrictions
- Device requirements
Terms:
- Payment terms (Net 7/15/30)
- Daily/weekly caps
- Quality requirements
- Compliance rules
Step 2: Record Performance History
Weekly Performance:
- Leads/conversions generated
- Revenue earned
- Average CPA achieved
- Conversion rate
- Scrub rate (if applicable)
Monthly Rollup:
- Total volume
- Total revenue
- Profitability
- Trend direction
Step 3: Compare Against Similar Offers
Comparison Criteria:
- Payout competitiveness
- Conversion rate
- Traffic acceptance
- Payment reliability
- Cap flexibility
- Network relationship
Step 4: Track Payout Changes
Change Log:
- Date of change
- Old payout → New payout
- Reason (if known)
- Impact on profitability
Step 5: Output Comparison Matrix
## OFFER TRACKER: [Category/Vertical]
### ACTIVE OFFERS
| Offer | Network | Payout | Type | Geos | Status |
|-------|---------|--------|------|------|--------|
| [Offer 1] | [Network] | $X | CPA | US | Active |
| [Offer 2] | [Network] | $X | CPL | US,CA | Testing |
| [Offer 3] | [Network] | $X | RevShare | US | Paused |
---
### OFFER DETAILS
**OFFER: [Name]**
**Basic Info:**
- Network: [Name]
- Vertical: [Category]
- Payout: $[X] / [Type]
- Flow: [Direct/Pre-sell/Quiz]
- Geos: [Countries]
**Traffic Rules:**
- Accepted: [Sources]
- Prohibited: [Sources]
- Device: [Mobile/Desktop/Both]
**Terms:**
- Payment: Net [X]
- Daily cap: [X] or uncapped
- Quality threshold: [If any]
- Compliance notes: [Requirements]
**Our Performance:**
| Period | Leads | Revenue | CPA | CVR | Profit |
|--------|-------|---------|-----|-----|--------|
| Week 1 | X | $X | $X | X% | $X |
| Week 2 | X | $X | $X | X% | $X |
| MTD | X | $X | $X | X% | $X |
**Payout History:**
| Date | Payout | Change | Notes |
|------|--------|--------|-------|
| [Date] | $X | - | Initial |
| [Date] | $X | +$X | [Reason] |
**Notes:**
- [Important observations]
- [Relationship notes]
- [Quality feedback]
---
### OFFER COMPARISON: [Category]
**Side-by-Side:**
| Factor | Offer A | Offer B | Offer C |
|--------|---------|---------|---------|
| Network | [Name] | [Name] | [Name] |
| Payout | $X | $X | $X |
| CVR | X% | X% | X% |
| Eff. CPA | $X | $X | $X |
| Caps | [X] | [X] | [X] |
| Terms | Net X | Net X | Net X |
| Traffic | [Sources] | [Sources] | [Sources] |
| Quality | [Rating] | [Rating] | [Rating] |
**Recommendation:**
Primary: [Offer] - Reason: [Why]
Backup: [Offer] - Reason: [Why]
---
### PAYOUT CHANGE LOG
| Date | Offer | Old | New | Change | Impact |
|------|-------|-----|-----|--------|--------|
| [Date] | [Offer] | $X | $X | +/-$X | [Effect] |
**Payout Trends:**
- [Trend observation]
- [Market insight]
---
### NETWORK RELATIONSHIPS
| Network | Rep | Contact | Status | Notes |
|---------|-----|---------|--------|-------|
| [Network 1] | [Name] | [Email] | Good | [Notes] |
| [Network 2] | [Name] | [Email] | New | [Notes] |
---
### OFFER PIPELINE
**Testing:**
- [Offer] - Network: [Name] - Start: [Date]
**Evaluating:**
- [Offer] - Notes: [Status]
**Declined:**
- [Offer] - Reason: [Why passed]
---
### MARKET INTELLIGENCE
**Hot Verticals:**
- [Category] - Why: [Reason]
**Declining:**
- [Category] - Why: [Reason]
**New Opportunities:**
- [Offer/Vertical] - Source: [How found]
---
### ACTIONS
**This Week:**
- [ ] [Negotiate payout on X]
- [ ] [Test new offer Y]
- [ ] [Review underperformer Z]
**Follow-ups:**
- [ ] [Network call scheduled]
- [ ] [Cap increase request]
Offer Management Best Practices
Regular Reviews:
- Weekly: Performance check
- Monthly: Payout negotiations
- Quarterly: Portfolio optimization
Relationship Building:
- Know your network reps
- Communicate proactively
- Share quality feedback
- Negotiate from data
Diversification:
- Don't depend on one offer
- Have backups ready
- Test continuously
- Track market changes
Source: Affiliate marketing best practices
