offer-tracker

name	offer-tracker
description	Track and compare affiliate offers including network, payout, caps, restrictions, performance history, and payout changes over time. Use for offer management, comparing opportunities, and maintaining offer intelligence.

Offer Tracker

Manage and compare affiliate offer intelligence.

Process

Step 1: Log Offer Details

Basic Information:

• Offer name
• Network
• Vertical/category
• Payout amount and type
• Accepted traffic sources
• Geo restrictions
• Device requirements

Terms:

• Payment terms (Net 7/15/30)
• Daily/weekly caps
• Quality requirements
• Compliance rules

Step 2: Record Performance History

Weekly Performance:

• Leads/conversions generated
• Revenue earned
• Average CPA achieved
• Conversion rate
• Scrub rate (if applicable)

Monthly Rollup:

• Total volume
• Total revenue
• Profitability
• Trend direction

Step 3: Compare Against Similar Offers

Comparison Criteria:

• Payout competitiveness
• Conversion rate
• Traffic acceptance
• Payment reliability
• Cap flexibility
• Network relationship

Step 4: Track Payout Changes

Change Log:

• Date of change
• Old payout → New payout
• Reason (if known)
• Impact on profitability

Step 5: Output Comparison Matrix

## OFFER TRACKER: [Category/Vertical]

### ACTIVE OFFERS

| Offer | Network | Payout | Type | Geos | Status |
|-------|---------|--------|------|------|--------|
| [Offer 1] | [Network] | $X | CPA | US | Active |
| [Offer 2] | [Network] | $X | CPL | US,CA | Testing |
| [Offer 3] | [Network] | $X | RevShare | US | Paused |

---

### OFFER DETAILS

**OFFER: [Name]**

**Basic Info:**
- Network: [Name]
- Vertical: [Category]
- Payout: $[X] / [Type]
- Flow: [Direct/Pre-sell/Quiz]
- Geos: [Countries]

**Traffic Rules:**
- Accepted: [Sources]
- Prohibited: [Sources]
- Device: [Mobile/Desktop/Both]

**Terms:**
- Payment: Net [X]
- Daily cap: [X] or uncapped
- Quality threshold: [If any]
- Compliance notes: [Requirements]

**Our Performance:**
| Period | Leads | Revenue | CPA | CVR | Profit |
|--------|-------|---------|-----|-----|--------|
| Week 1 | X | $X | $X | X% | $X |
| Week 2 | X | $X | $X | X% | $X |
| MTD | X | $X | $X | X% | $X |

**Payout History:**
| Date | Payout | Change | Notes |
|------|--------|--------|-------|
| [Date] | $X | - | Initial |
| [Date] | $X | +$X | [Reason] |

**Notes:**
- [Important observations]
- [Relationship notes]
- [Quality feedback]

---

### OFFER COMPARISON: [Category]

**Side-by-Side:**
| Factor | Offer A | Offer B | Offer C |
|--------|---------|---------|---------|
| Network | [Name] | [Name] | [Name] |
| Payout | $X | $X | $X |
| CVR | X% | X% | X% |
| Eff. CPA | $X | $X | $X |
| Caps | [X] | [X] | [X] |
| Terms | Net X | Net X | Net X |
| Traffic | [Sources] | [Sources] | [Sources] |
| Quality | [Rating] | [Rating] | [Rating] |

**Recommendation:**
Primary: [Offer] - Reason: [Why]
Backup: [Offer] - Reason: [Why]

---

### PAYOUT CHANGE LOG

| Date | Offer | Old | New | Change | Impact |
|------|-------|-----|-----|--------|--------|
| [Date] | [Offer] | $X | $X | +/-$X | [Effect] |

**Payout Trends:**
- [Trend observation]
- [Market insight]

---

### NETWORK RELATIONSHIPS

| Network | Rep | Contact | Status | Notes |
|---------|-----|---------|--------|-------|
| [Network 1] | [Name] | [Email] | Good | [Notes] |
| [Network 2] | [Name] | [Email] | New | [Notes] |

---

### OFFER PIPELINE

**Testing:**
- [Offer] - Network: [Name] - Start: [Date]

**Evaluating:**
- [Offer] - Notes: [Status]

**Declined:**
- [Offer] - Reason: [Why passed]

---

### MARKET INTELLIGENCE

**Hot Verticals:**
- [Category] - Why: [Reason]

**Declining:**
- [Category] - Why: [Reason]

**New Opportunities:**
- [Offer/Vertical] - Source: [How found]

---

### ACTIONS

**This Week:**
- [ ] [Negotiate payout on X]
- [ ] [Test new offer Y]
- [ ] [Review underperformer Z]

**Follow-ups:**
- [ ] [Network call scheduled]
- [ ] [Cap increase request]

Offer Management Best Practices

Regular Reviews:

• Weekly: Performance check
• Monthly: Payout negotiations
• Quarterly: Portfolio optimization

Relationship Building:

• Know your network reps
• Communicate proactively
• Share quality feedback
• Negotiate from data

Diversification:

• Don't depend on one offer
• Have backups ready
• Test continuously
• Track market changes

Source: Affiliate marketing best practices