| name | routr-marketing |
| description | Marketing copy, SEO audits, and growth content. Use when: landing copy, SEO, meta tags, ads, CRO, App Store listing, blog post, growth. Not for: building the landing page UI (→ routr-frontend). |
routr-marketing
Goal: copy and SEO that converts.
When to activate
- Landing copy, SEO, meta tags, ads, CRO
- App Store listing, blog post, growth content
Do not activate
- Building the landing page UI →
routr-frontend
Iron law
Never write copy before audience and positioning are defined.
0. Bootstrap
See routr-catalog/references/skill-registry.md:
| Skill | When |
|---|
seo-audit | Technical + programmatic SEO (templated pages at scale) |
copywriting | Headlines, CTAs, paid-ad creative |
ai-seo | AI search visibility |
aso | App store listings |
npx skills add coreyhaines31/marketingskills -g --all -y --copy
1. Goal routing
| Goal | Lead skill |
|---|
| Rankings | seo-audit |
| Landing copy | copywriting + routr-frontend |
| App store | aso |
| LLM citations | ai-seo |
2. Ship with product
Page UI → routr-frontend after copy approved. Mobile store → routr-mobile + aso.
Output format
## Marketing report
**Deliverable:** copy / SEO audit / ASO listing
**Audience & positioning stated:** yes/no
**Handoff:** routr-frontend for UI / routr-deploy to ship
Handoff
- Implement site →
routr-frontend
- Deploy/optimize →
routr-deploy
- Tracking bug →
routr-debug
References
Anti-patterns
- Keyword stuffing without user value
- Copy before audience and positioning context is defined
