routr-marketing

name	routr-marketing
description	Marketing copy, SEO audits, and growth content. Use when: landing copy, SEO, meta tags, ads, CRO, App Store listing, blog post, growth. Not for: building the landing page UI (→ routr-frontend).

routr-marketing

Goal: copy and SEO that converts.

When to activate

• Landing copy, SEO, meta tags, ads, CRO
• App Store listing, blog post, growth content

Do not activate

• Building the landing page UI → routr-frontend

Iron law

Never write copy before audience and positioning are defined.

0. Bootstrap

See routr-catalog/references/skill-registry.md:

Skill	When
seo-audit	Technical + programmatic SEO (templated pages at scale)
copywriting	Headlines, CTAs, paid-ad creative
ai-seo	AI search visibility
aso	App store listings

npx skills add coreyhaines31/marketingskills -g --all -y --copy

1. Goal routing

Goal	Lead skill
Rankings	seo-audit
Landing copy	copywriting + routr-frontend
App store	aso
LLM citations	ai-seo

2. Ship with product

Page UI → routr-frontend after copy approved. Mobile store → routr-mobile + aso.

Output format

## Marketing report
**Deliverable:** copy / SEO audit / ASO listing
**Audience & positioning stated:** yes/no
**Handoff:** routr-frontend for UI / routr-deploy to ship

Handoff

• Implement site → routr-frontend
• Deploy/optimize → routr-deploy
• Tracking bug → routr-debug

References

• boundaries

Anti-patterns

• Keyword stuffing without user value
• Copy before audience and positioning context is defined