| name | Competitor Scan |
| description | Profile a handful of competitors and surface where you can win, in one comparison table. |
| category | Research |
| version | 1.0.0 |
Competitor Scan
Build a current picture of the competitive field and turn it into a short list
of openings you can act on.
When to use
- Before a launch, pitch, or pricing change.
- A new rival appears and you need to understand the threat quickly.
Steps
- Pick the three to five competitors that actually matter to this decision.
- Find their pages with
web_search — pricing, product and newsroom pages
are usually one search each. Each search spends the company's capped daily
search budget, so search per competitor, not per question.
- Gather positioning, pricing, features and recent moves by reading those
pages with
web_fetch. Snippets are previews; a pricing claim needs the page.
- Compare on the axes your buyers care about, not every feature.
- Find gaps — where they are weak, silent, or overpriced.
- Recommend two or three openings ranked by how winnable they are.
If search is unavailable
web_search may be absent (not granted for this company) or refuse because the
daily budget is spent. Then: say so in the deliverable, work only from URLs the
operator gave you, and mark every axis you could not verify as unknown.
Never invent a competitor's price, feature or funding event, and never write a
URL you have not seen returned by a tool. A table with honest gaps is usable;
a table with plausible fabrications is not.
Output
A one-page comparison table plus a short "where we win" note listing the ranked
openings and the evidence behind each. Every factual cell carries the URL it
came from.
