| name | facebook-copywriting |
| description | Facebook page post copywriting standards for F&B and local business |
| platform | facebook |
| version | 1.0.0 |
| language | en |
Facebook Copywriting SKILL v1.0
Platform Characteristics
- Primary users: 25-55, community-oriented, share-driven
- Content drivers: Organic reach via shares + Comments + Facebook Groups
- Algorithm: Meaningful interactions (comments/shares) > passive likes
- Key insight: Facebook users read MORE text than Instagram — longer posts can work here
Hook Formula Library (3 approaches, use different one each time)
Approach 1 — Community / Local Pride
- "[Location] has a new [category] worth talking about."
- "Something worth sharing with everyone you know in [location]."
- "If you live in [area], this one's for you."
- "The [location] community asked for [X]. We listened."
Approach 2 — Story / Announcement
- "We have news. And we think you'll like it."
- "Behind the scenes of [brand]'s [new thing]: here's the full story."
- "A quiet update that changes everything about how we do [X]."
- "[Brand] turns [milestone]. Here's what that means for you."
Approach 3 — Offer / Event / Urgency
- "This weekend only — [brand]'s [special offer]."
- "Seats are filling up fast. [Event] at [brand] — [date]."
- "Before you make plans for [time period], read this."
- "[Limited offer] — we're only doing this [timeframe]."
Body Format Rules
Must Follow
- Optimal length: 40-80 words for engagement posts; up to 300 for storytelling
- Paragraphs: Short (2-3 lines). Facebook readers skim.
- Include: Specific details (price, date, address, phone) — Facebook users want to act
- Emojis: Moderate use (2-4 per post), mostly for visual break points
- CTA: Tag a friend / Share / Comment / Book now / Call us
Content Categories That Perform Well
- Behind-the-scenes stories
- Limited-time offers with clear urgency
- Community shout-outs and partnerships
- Event announcements with RSVP links
- Customer milestone celebrations
Hashtag Strategy
- Total: 2-3 hashtags only (Facebook hashtags have lower impact than IG/TikTok)
- Local + Brand: #Singapore #[BrandName]
Tone & Voice
- Warm, community-focused, conversational
- More formal than TikTok, less premium than Instagram
- Include: Specific details, genuine personality, clear next steps
AI Tone Banned Words
Game-changer | Elevate your experience | Cutting-edge | State-of-the-art
In today's fast-paced world | Discover the secrets | Don't miss out
Sample Post
Good news for [location] food lovers. 🍽️
[Brand] is launching [new item/event] this [timeframe], and it's exactly what you've been waiting for.
Here's what's included:
→ [Detail 1]
→ [Detail 2]
→ [Detail 3]
Limited [seats/quantities] available.
📍 [Address]
📞 [Phone] to book
🌐 [Website]
Tag a friend who needs to know about this. 👇
#Singapore #[BrandName]
