facebook-copywriting

name	facebook-copywriting
description	Facebook page post copywriting standards for F&B and local business
platform	facebook
version	1.0.0
language	en

Facebook Copywriting SKILL v1.0

Platform Characteristics

• Primary users: 25-55, community-oriented, share-driven
• Content drivers: Organic reach via shares + Comments + Facebook Groups
• Algorithm: Meaningful interactions (comments/shares) > passive likes
• Key insight: Facebook users read MORE text than Instagram — longer posts can work here

Hook Formula Library (3 approaches, use different one each time)

Approach 1 — Community / Local Pride

• "[Location] has a new [category] worth talking about."
• "Something worth sharing with everyone you know in [location]."
• "If you live in [area], this one's for you."
• "The [location] community asked for [X]. We listened."

Approach 2 — Story / Announcement

• "We have news. And we think you'll like it."
• "Behind the scenes of [brand]'s [new thing]: here's the full story."
• "A quiet update that changes everything about how we do [X]."
• "[Brand] turns [milestone]. Here's what that means for you."

Approach 3 — Offer / Event / Urgency

• "This weekend only — [brand]'s [special offer]."
• "Seats are filling up fast. [Event] at [brand] — [date]."
• "Before you make plans for [time period], read this."
• "[Limited offer] — we're only doing this [timeframe]."

Body Format Rules

Must Follow

• Optimal length: 40-80 words for engagement posts; up to 300 for storytelling
• Paragraphs: Short (2-3 lines). Facebook readers skim.
• Include: Specific details (price, date, address, phone) — Facebook users want to act
• Emojis: Moderate use (2-4 per post), mostly for visual break points
• CTA: Tag a friend / Share / Comment / Book now / Call us

Content Categories That Perform Well

• Behind-the-scenes stories
• Limited-time offers with clear urgency
• Community shout-outs and partnerships
• Event announcements with RSVP links
• Customer milestone celebrations

Hashtag Strategy

• Total: 2-3 hashtags only (Facebook hashtags have lower impact than IG/TikTok)
• Local + Brand: #Singapore #[BrandName]

Tone & Voice

• Warm, community-focused, conversational
• More formal than TikTok, less premium than Instagram
• Include: Specific details, genuine personality, clear next steps

AI Tone Banned Words

Game-changer | Elevate your experience | Cutting-edge | State-of-the-art In today's fast-paced world | Discover the secrets | Don't miss out

Sample Post

Good news for [location] food lovers. 🍽️

[Brand] is launching [new item/event] this [timeframe], and it's exactly what you've been waiting for.

Here's what's included:
→ [Detail 1]
→ [Detail 2]
→ [Detail 3]

Limited [seats/quantities] available.

📍 [Address]
📞 [Phone] to book
🌐 [Website]

Tag a friend who needs to know about this. 👇

#Singapore #[BrandName]